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Instagram Ads Report

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Instagram is the 3rd most popular social media site in the world; as such, it is an indispensable platform for any digital advertising strategy. Even though Instagram Ads is actually run through Facebook Ads, it’s often necessary to distinguish between the two in order to determine the performance of each platform individually. By creating an Instagram Ads report, it’s easy to see how all your ads are performing over time, as well as in comparison to your ads on other platforms.

  • 10 +

    Preset Widgets

  • 30 +

    Metrics & Dimensions

  • 1 +

    Dashboard Templates

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White Label Instagram Ads Report Your logo

Whether your own or your client’s logo, make your report reflect your brand!

All-in-one Instagram Ads Reports All-in-one

Drag-and-drop your widgets onto your report to create a clean layout that includes all the information you need.

Custom Instagram Ads Report Your data

Customize your widgets to show the data you want, the way you want to.

Available Preset Widgets

Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done!

Instagram Ads Report Preset Widgets

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Instagram Ads report:

Ad Clicks
This is the total number of times users clicked on your ads.
Conversion Value
This is the total dollar value associated to all conversions. The value per conversion is determined by you when you define your conversion; this is the dollar amount that you consider each conversion is worth to you.
Cost per Click (CPC)
This is the average amount you spent on each conversion. It is calculated by dividing the total spent by the number of conversions.
Cost Per 1000 People Reached
This is the total spending required to reach 1000 people. It is calculated by dividing the total ad cost by the total ad impressions, and multiplying the result by 1000.
Frequency
This is the average number of times each user saw your ads.
ROAS
Called return on ad spend, this is the percentage of revenue generated for every dollar spent. It is calculated by dividing the total conversion value by the total spent, and multiplying the result by 100.
Reach
This is the total number of unique users who saw your ads at least once.
Ad name
This dimension allows you to isolate your data based on the name of the ads.
Conversion type
This dimension allows you to isolate your data based on the type of conversion.

Want to see all our Instagram Ads metrics, segments, & dimensions?
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Other Useful Integrations

Get a more inclusive view of your data by including these integrations in your report too:

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