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Instagram Ads
report

Instagram is the 3rd most popular social media site in the world; as such, it is an indispensable platform for any digital advertising strategy. Even though Instagram Ads is actually run through Facebook Ads, it’s often necessary to distinguish between the two in order to determine the performance of each platform individually. By creating an Instagram Ads report, it’s easy to see how all your ads are performing over time, as well as in comparison to your ads on other platforms.

Your DashThis
Instagram Ads Report

10

Preset
Widgets

30

metrics &
dimensions

1

dashboard
templates

Available Preset Widgets

Actions

This historic widget shows the amount of social engagement your Instagram Ads receive, including likes and comments.

actions instagram ads report

Top Campaigns (Clicks)

This list widget shows how many clicks each Instagram Ads campaign received.

campaigns by clicks instagram ads report

Click-through-ratio (CTR)

This historic widget shows the percentage of people who go to your website after seeing your Instagram Ads.

ctr instagram ads report

Impressions

This historic widget shows the total number of times that your Instagram Ads were shown to your target audience.

impressions instagram ads report

Available Metrics,
Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Instagram Ads report

Ad Clicks
This is the total number of times users clicked on your ads.
Call to Action Clicks
This is the total number of times users clicked on the call to action found in your ads.
Conversion Value
This is the total dollar value associated to all conversions. The value per conversion is determined by you when you define your conversion; this is the dollar amount that you consider each conversion is worth to you.
Cost per Click (CPC)
This is the average amount you spent on each conversion. It is calculated by dividing the total spent by the number of conversions.
Cost Per 1000 People Reached
This is the total spending required to reach 1000 people. It is calculated by dividing the total ad cost by the total ad impressions, and multiplying the result by 1000.
Frequency
This is the average number of times each user saw your ads.
ROAS
Called return on ad spend, this is the percentage of revenue generated for every dollar spent. It is calculated by dividing the total conversion value by the total spent, and multiplying the result by 100.
Reach
This is the total number of unique users who saw your ads at least once.
Ad name
This dimension allows you to isolate your data based on the name of the ads.
Conversion type
This dimension allows you to isolate your data based on the type of conversion.

The final product

Instagram Ads Report Instagram Ads Report & Dashboard - DashThis Integrations

Your logo

Whether your own or your client’s logo, make your report reflect your brand!

All-in-one

Drag-and-drop your widgets onto your report to create a clean layout that includes all the information you need.

Your data

Customize your widgets to show the data you want, the way you want to.

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Other useful integrations

Get a more inclusive view of your data by including these integrations in your report too:

Read about Instagram & Instagram Ads
on our blog

Learn to use Instagram Ads in
our Help Center

Digital marketing reporting dashboard

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Don't worry, we don't need your credit card info.