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MailChimp
dashboard

With 15 million customers, MailChimp is one of the biggest email marketing platforms around. If you use the system, you already know that they have a built in reporting system; however, their system only gathers MailChimp data. With a DashThis MailChimp dashboard, you can gather all your email marketing data in the same place, and even add in other digital data to see the correlation between your email campaigns and web traffic.

Your DashThis
MailChimp Dashboard

4

Preset
Widgets

16

metrics &
dimensions

Available Preset Widgets

Top Campaigns (Unique Open Rate)

This list widget shows your top MailChimp email campaigns in order of unique open rate.

top campaigns mailchimp dashboard

Top Mailing Lists (Member Count)

This list widget shows your top MailChimp mailing lists in order of member count.

top mailing lists mailchimp dashboard

Unique Open Rate

This historic widget shows the unique open rate of a specific campaign. As soon as a particular recipient opens an email, it is considered only one unique open (even if the recipient opens the email more than once). The unique open rate is calculated by dividing the total number of unique opens by the total number of emails sent, and multiplying the result by 100.

unique open rate mailchimp dashboard

Users Who Clicked Rate

This historic widget shows the rate at which users clicked on a particular element in your email. It is calculated by dividing the total number of clicks by the total number of recipients, and multiplying the result by 100.

user who cliked rate mailchimp dashboard

Available Metrics,
Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their MailChimp dashboards

Bounce Rate
This shows the percentage of emails sent that were automatically returned by the recipient’s mail server. It is calculated by dividing the number of bounced emails by the total sent, and multiplying the result by 100.
Emails Sent
This shows the total number of emails sent.
Fans
This shows the total number of fans your company has.
Hard Bounces
This shows how many bounces occurred due to an invalid email address, nonexistent domain name, or unknown recipient.
Link Clicks
This shows the total number of in-email links clicked.
Opens
This shows the total number of times your email was opened by recipients.
Unique Open Rate
This shows the unique open rate, which is calculated by dividing the total number of unique opens by the total number of emails sent, and multiplying the result by 100.
Users Who Clicked
This shows the total number of recipients who clicked on an in-email element.
Mailing List
This dimension allows you to isolate your data based on mailing list.
Region
This dimension allows you to isolate your data based on recipients’ region.

The final product

MailChimp Dashboard MailChimp Dashboard & Report - DashThis Integrations

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Your data

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Other useful integrations

Get a more inclusive view of your data by including these integrations in your dashboard too:

Digital marketing reporting dashboard

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