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Mailchimp Dashboard

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With 15 million customers, Mailchimp is one of the biggest email marketing platforms around. If you use the system, you already know that they have a built-in reporting system; however, their system only gathers Mailchimp data. With a DashThis Mailchimp dashboard, you can gather all your email marketing data in the same place, and even add in other digital data to see the correlation between your email campaigns and web traffic.

  • 4 +

    Preset Widgets

  • 16 +

    Metrics & Dimensions

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White label Mailchimp dashboard Your logo

Whether your own or your client’s logo, make your report reflect your brand!

All-in-one Mailchimp Dashboard All-in-one

Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.

Custom Mailchimp Dashboard Your data

Customize your widgets to show the data you want, the way you want to.

Available Preset Widgets

Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done!

MailChimp Dashboard Preset Widgets
  • top campaigns mailchimp dashboard

    Top Campaigns (Unique Open Rate)

    This list widget shows your top Mailchimp email campaigns in order of unique open rate.

  • top mailing lists mailchimp dashboard

    Top Mailing Lists (Member Count)

    This list widget shows your top Mailchimp mailing lists in order of member count.

  • unique open rate mailchimp dashboard

    Unique Open Rate

    This historic widget shows the unique open rate of a specific campaign. As soon as a particular recipient opens an email, it is considered only one unique open (even if the recipient opens the email more than once). The unique open rate is calculated by dividing the total number of unique opens by the total number of emails sent, and multiplying the result by 100.

  • user who cliked rate mailchimp dashboard

    Users Who Clicked Rate

    This historic widget shows the rate at which users clicked on a particular element in your email. It is calculated by dividing the total number of clicks by the total number of recipients, and multiplying the result by 100.

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Mailchimp dashboards:

Bounce Rate
This shows the percentage of emails sent that were automatically returned by the recipient’s mail server. It is calculated by dividing the number of bounced emails by the total sent, and multiplying the result by 100.
Emails Sent
This shows the total number of emails sent.
Fans
This shows the total number of fans your company has.
Hard Bounces
This shows how many bounces occurred due to an invalid email address, nonexistent domain name, or unknown recipient.
Link Clicks
This shows the total number of in-email links clicked.
Opens
This shows the total number of times your email was opened by recipients.
Unique Open Rate
This shows the unique open rate, which is calculated by dividing the total number of unique opens by the total number of emails sent, and multiplying the result by 100.
Users Who Clicked
This shows the total number of recipients who clicked on an in-email element.
Mailing List
This dimension allows you to isolate your data based on mailing list.
Region
This dimension allows you to isolate your data based on recipients’ region.

Want to see all our Mailchimp metrics, segments & dimensions?
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Other Useful Integrations

Get a more inclusive view of your data by including these integrations in your dashboard too:

Digital Marketing reporting dashboard

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