Variation of the “Users Who Clicked Rate” Metric in Campaign Monitor and MailChimp

It seems like the way we should calculate the “Users who clicked rate” metric in Campaign Monitor and MailChimp differs from a person to another. We used to calculate it as “Number of clicks / Number of email sent”, but some users would prefer use “Number of clicks / Number of email opened”.

Since DashThis is very flexible and that we take good care of our clients, we just added this new metric “Users Who Clicked Rate (Clicks/Opens)”. And for clarity, we renamed the first one to “Users Who Clicked Rate (Clicks/Recipients)”.

You can now use both metrics as you see fit. Those are available from the Advanced Editor.