It seems like the way we should calculate the “Users who clicked rate” metric in Campaign Monitor and MailChimp differs from a person to another. We used to calculate it as “Number of clicks / Number of email sent”, but some users would prefer use “Number of clicks / Number of email opened”.
Since DashThis is very flexible and that we take good care of our clients, we just added this new metric “Users Who Clicked Rate (Clicks/Opens)”. And for clarity, we renamed the first one to “Users Who Clicked Rate (Clicks/Recipients)”.
You can now use both metrics as you see fit. Those are available from the Advanced Editor.
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