Add Adwords Video Campaigns to Your Dashboard


We, and a lot of other users, have been asking Google Adwords to make Video Campaigns stats available from their API. No luck so far. However, we noticed Google Analytics API just released a new dimension called “IsTrueViewVideoAd”.

While you might think it’s not the “real” thing since you might have some discrepancies between Google Analytics and Adwords, you must admit that’s quite a great alternative. Better than nothing, isn’t it?

How do you add Adwords Video Campaigns to your dashboard?

First off, for accurate data in Google Analytics, you must use auto-tagging with your TrueView video ad campaigns.

Then, from the advanced editor:


Simply use this filter


» More information on Adwords Video Campaigns in Google Analytics
» Add Adwords Video Campaigns your dashboard

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

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Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , , Comment »


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