This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
Not sure what PPC metrics to track? Here are a few ideas to get you started!
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Want to understand all your Facebook Insights data? This article explains it all!
Direct traffic in Google Analytics isn’t as direct as you might think! Is direct traffic a good thing? How can you influence it? Learn it all here!
A handful of essential KPIs can provide valuable insight into the effectiveness of your marketing campaign, the usability of your website, and much more!
Defining the right KPIs is based on what brings the most value to your business. Here are a few SEO metrics that are sure to put you on the right track!
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