KPIs & Metrics
This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
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KPIs & Metrics 7 PPC KPIs You Should Be Tracking
Not sure what PPC metrics to track? Here are a few ideas to get you started!
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KPIs & Metrics Google Analytics Acquisition Channels Explained
Display traffic, Referral, Direct, Paid... Here are all Google Analytics' acquisition channels explained!
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KPIs & Metrics Facebook Insights Explained: Facebook Page Views, Post Impressions & More
Want to understand all your Facebook Insights data? This article explains it all!
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KPIs & Metrics Google Analytics Direct Traffic Explained: Not as Direct As it Seems
Direct traffic in Google Analytics isn’t as direct as you might think! Is direct traffic a good thing? How can you influence it? Learn it all here!
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KPIs & Metrics Understanding E-Commerce Data: The Essential KPIs
A handful of essential KPIs can provide valuable insight into the effectiveness of your marketing campaign, the usability of your website, and much more!
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KPIs & Metrics What KPIs and Metrics to Use to Measure SEO Success?
Defining the right KPIs is based on what brings the most value to your business. Here are a few SEO metrics that are sure to put you on the right track!
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