This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
Learn everything you need to know about PPC metrics with this quick guide.
Here’s a list of all the most important digital marketing KPIs you should track for your digital marketing campaigns and strategies.
Gone are the days when inserting keywords into every other sentence on the page was all the rage. Now, E-A-T is the new buzz acronym and it is affecting the SEO realm.
It’s crucial to consistently review your email marketing metrics in order to improve your results. Measure the success of each email with these 5 KPIs and make sure you're always on the right track.
Google Analytics is indeed a tool that's primarily used for market research, but who says you can't keep track of metrics for an idea on how to improve on your UX design?
Unlike a few years ago, no longer can Instagram be relegated to a “nice-to-have” on a list of priorities for social media marketers.
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