Good news! It’s almost been four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available!

The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics for these campaigns.

We just released the AdWords video ads integration. In other words, you can now use AdWords for video and TrueView video campaigns in your reports.

Here are the metrics available to use in your marketing dashboards and reports:

• Video Quartile 100 Rate
• Video Quartile 25 Rate
• Video Quartile 50 Rate
• Video Quartile 75 Rate
• Video View Rate
• Video Views

Plus, the Ad Network filtering option now includes YouTube Search and YouTube Videos.

If there’s something missing that you think could be useful, don’t hesitate to reach out and let us know!

 

That’s a frequently asked question on the world wide web, and a rather tricky one. The short answer is: it depends.

Many great tools exist; DashThis being one of them, of course, but in order to really answer that question, I think it’s important to focus on your needs. Here are six questions to ask yourself when seeking an AdWords reporting tool:

1. Who’s the end user who’ll be reading the report?

A data-driven marketing executive might need a more complex report as opposed to the local small-business owner who’ll prefer a simpler document he’ll understand at a glance. DashThis is better for simpler reports, while more in-depth BI reports might as well be built with something like Tableau.

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Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?

Probably not.

The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move.  And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.

 

For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).

Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?

Probably not.

You see where I am going with this…

Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!

You could even use a different message when targeting them to make the sale.

In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.

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