Tag: Adwords


Use AdWords Video Ads Metrics In Your Dashboards

October 27th, 2015 — 10:03am

adwords-api-video-ads

Good news! It’s almost been four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available!

The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics for these campaigns.

We just released the AdWords video ads integration. In other words, you can now use AdWords for video and TrueView video campaigns in your reports.

Here are the metrics available to use in your marketing dashboards and reports:

  • Video Quartile 100 Rate
  • Video Quartile 25 Rate
  • Video Quartile 50 Rate
  • Video Quartile 75 Rate
  • Video View Rate
  • Video Views

Plus, the Ad Network filtering option now includes YouTube Search and YouTube Videos.

If there’s something missing that you think could be useful, don’t hesitate to reach out and let us know!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Client Reporting, Marketing Dashboards, The Company

What is the best third-party reporting tool for AdWords?

August 28th, 2015 — 2:06pm

 

best third-party reporting tool for AdWords

That’s a frequently asked question on the world wide web, and a rather tricky one. The short answer is: it depends.

Many great tools exist; DashThis being one of them, of course, but in order to really answer that question, I think it’s important to focus on your needs. Here are six questions to ask yourself when seeking an AdWords reporting tool:

1. Who’s the end user who’ll be reading the report?

A data-driven marketing executive might need a more complex report as opposed to the local small-business owner who’ll prefer a simpler document he’ll understand at a glance. DashThis is better for simpler reports, while more in-depth BI reports might as well be built with something like Tableau.

Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards

How to Create Adwords Remarketing Campaigns with Google Analytics Audiences

June 26th, 2015 — 10:00am

 

Google Adwords Remarketing - Client hesitating before buying

 

Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?

Probably not.

The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move.  And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.

Google Adwords remarketing -  Thinking before buying

 

For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).

Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?

Probably not.

You see where I am going with this…

Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!

You could even use a different message when targeting them to make the sale.

In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Comment » | Digital Marketing and KPIs, Tutorials, Web Analytics

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