Google Analytics PPC dashboard

As a marketer, you need to make sure to track every one of your key metrics for your pay-per-click campaigns. May it be CTR, ROI, or landing page data. But you also don't have any time to waste, which is why an easy-to-use, automated Google Analytics PPC dashboard can help you save time, and therefore money, on a daily basis.

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Google Analytics PPC dashboard integrations

A Google Analytics dashboard for marketers

Paid search is a key part of any online marketing strategy, but to get the most out of your PPC campaigns you need to properly track them. A Google Analytics PPC dashboard is a tool to help you keep track of your Google AdWords, social media, and on-site analytics data in real-time.

What is a Google Analytics PPC dashboard?

A Google Analytics PPC dashboard is an easy way to showcase the most relevant data from your PPC campaigns. Google Analytics is a fantastic tool, but there are lots of configurations to comb through when pulling data relating to your PPC goals. Set up a PPC dashboard to automatically bring all of the most important Google Analytics KPIs to the surface in a visually stunning format.

What is a Google Analytics PPC dashboard

Why use a Google Analytics PPC dashboard?

Using an automated Google Analytics PPC dashboard is an easy way to share PPC performance with clients, without having to crawl through Google Analytics, Bing Ads, Google Ads, or any other digital marketing tools. Using a PPC dashboard will save you time and increase your productivity. Plus, you can make yourself a custom dashboard to include all of the KPIs you care about.

Why use a Google Analytics PPC dashboard

What are the benefits of using a Google Analytics PPC dashboard?

Besides enabling you to combine all your marketing analytics into a single platform, your Google Analytics PPC dashboard also helps you: educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.

What are the benefits of using a Google Analytics PPC dashboard

Create your Google Analytics PPC dashboard today!

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What are the best Google Analytics PPC KPIs?

You know what KPIs you need to track - and if you're running campaigns on multiple channels you've probably got more than a few of them. Start with these key performance indicators in your performance dashboards, and you'll be good to go:

the best Google Analytics PPC KPIs

What are the top PPC dashboard metrics?

You're probably using multiple online channels for your marketing efforts and that means a bunch of different performance metrics to track and report on. These metrics will get you off to a good start:

top PPC dashboard metrics?

Ad Spend Ad Spend

This metric shows the amount you spent on clicks and impressions for your ad.

Cost-per-click (CPC) Cost-per-click (CPC)

This metric tells you the average cost you paid for every time a person clicked on one of your Google ads.

Bounce rate Bounce rate

This metric is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.

Click-Through Rate (CTR) Click-Through Rate (CTR)

This metric is the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.

See all these KPIs and metrics in your very own Google Analytics PPC dashboard!

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The PPC tools you need in one single dashboard

With DashThis, you're not limited to a Google Analytics dashboard. We support the major digital marketing tools for PPC (like Bing Ads and social media PPC such as Facebook Ads). We also support the major tools for SEO and web analytics. With all our integrations, you'll be able to easily build a comprehensive dashboard that allows you to track all your digital marketing efforts and generate custom reports. How good is that!

Get started with PPC dashboard example

There are so many KPIs you could be tracking in your Google Analytics PPC dashboard, and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with a dashboard report example you can start using right away that includes all the main KPIs you should be tracking.

GOOGLE ANALYTICS PPC REPORT TEMPLATE

How to create a Google Analytics PPC dashboard

Connect your various data sources into DashThis, choose from among our several sales and marketing dashboard examples, and quickly see all the data visualizations you need! It's as easy as 1-2-3.

create a Google Analytics PPC dashboard

Create your DashThis account Create your DashThis account

With just one-click, you just enter your email and create a password to get started; plus, you have a 15-day free trial period to start!

Connect your data sources Connect your data sources

Whether you're tracking Google Analytics, AdWords, Google Search Console, or even tools other than the Google Suite, you can connect all your marketing tools into DashThis easily.

 Create your site performance dashboard Create your site performance dashboard

You can either choose from among DashThis' preset report templates, or create your own from scratch; it's just a matter of dragging-and-dropping your KPIs.

Create your custom report now!

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White label dashboard reports

Imagine: your own data sources, shown in a beautiful dashboard that reflects your brand!

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

Custom design Custom design

Get a report with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! A Google Analytics PPC report just the way you want!

More analytics and PPC report examples

There's a lot you need to keep on top of with your various sales and marketing campaigns. Luckily, there are a multitude of business and analytics dashboards for you to choose from that will help in your business decision making process.

Digital marketer dashboards

Social media dashboard Social media dashboard

Track your performance, optimize your social media campaigns, and show your social media strategy results with our comprehensive social media report template. Spend less time reporting and spend more time on growing your community & building your social media strategy.

Explore this dashboard

Ecommerce dashboard Ecommerce dashboard

Regroup your total sales, conversion rate, traffic sources, and so much more in an easy-to-set-up ecommerce dashboard report that helps you make informed business decisions for your online store.

Explore this dashboard

AdWords campaign dashboard AdWords campaign dashboard

Track your AdWords campaigns in a single dashboard in which you include the most important KPIs so you'll know exactly how your campaigns are performing. You can even integrate your other marketing platforms to compare different campaigns.

Explore this dashboard

The best Google Analytics PPC reporting software

Tracking your PPC campaigns is essential because it allows you to demonstrate the value of your work to your clients or to your marketing executives. It doesn't need to be a time consuming process and that's why these marketing agencies (and many others) save time and money by using DashThis. That way, they can use their extra time to create even more value for their clients, instead of creating reports manually!

iProspect uses DashThis for their PPC dashboardDealer Solutions trusts DashThis for their customizable SEO dashboardsDagmar uses DashThis for their SEO reporting DashboardsDDB relies on DashThis for their digital marketing dashboardDentsu Aegis uses DashThis for their marketing reporting dashboardJelly Marketing uses DashThis for their SEO reporting dashboardsKTM trusts DashThis for their digital marketing reportsUniversity of Oxford uses DashThis for their PPC dashboardTravelTripper trusts DashThis for their client reporting dashboardwPromote trusts DashThis for their digital marketing reports

Read more Google Analytics reporting related content

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Google Analytics dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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