NEW

DashThis integrates with Taboola reporting

Native ads run across thousands of publisher sites, and Taboola reports on all of it, but in its own interface, cut off from the rest of your media plan. DashThis's Taboola integration brings your campaign data into an automated dashboard, right next to Google Ads, Meta Ads, and every other channel you already report on.

What can you do with the Taboola integration in DashThis?

Build a Taboola dashboard in minutes, starting from the Performance Overview bundle
Track spend, viewable impressions, clicks, CTR, CPC, conversions, and ROAS
Break performance down by campaign, publisher site, country, platform, and ad
Pair Taboola with Google Ads, Meta Ads, GA4, and the rest of your media mix
Send automated, client-ready reports on the schedule you choose

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Preset Widgets
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Metrics & Dimensions
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Widget Bundle

How to connect Taboola to DashThis

Connecting Taboola to DashThis takes three steps:

See this report in action here!

See this report in action here!

Connect your Taboola account

Generate a Client ID and a Client Secret on the API Keys page of your Taboola account, then paste them in DashThis: the connect form links straight to that page. Working from a network account? One pair of keys reaches every advertiser under it, and each one becomes its own source.

Select your metrics and dimensions

Pick the Taboola metrics this report needs, Spend, Viewable Impressions, Clicks, Conversions, ROAS, and more, or start from the Performance Overview bundle and adjust from there.

Customize and automate your dashboard

Arrange the layout, add your logo and colors, and you're set. DashThis refreshes your Taboola data every day, so the dashboard is current when your client opens it.

Try Taboola reporting with your own data

What Taboola metrics can you track in a DashThis dashboard?

Every Taboola number a client report needs, organized the way you think about a native campaign: what it cost, who actually saw it, and what it brought back.

Spend & efficiency metrics
See where the budget goes and what each result costs.
- Spend: The amount spent on your ads.
- CPC: The average cost of a click.
- CPM: The average cost of 1,000 impressions.
- Viewable CPM: The average cost of 1,000 viewable impressions.
- Cost per Conversion: The average cost of a conversion.
Reach & viewability metrics
Know how often your ads were served, and how often they were really seen.
- Impressions: The number of times your ads were served.
- Viewable Impressions: The number of times your ads were seen on screen, as measured by Taboola.
- Clicks: The number of clicks on your ads.
- CTR: The percentage of impressions that led to a click.
- Viewable CTR: The percentage of viewable impressions that led to a click.
Conversion & ROAS metrics
Show what your native campaigns brought back.
- Conversions: The number of conversions attributed to your ads, from clicks and views.
- Click-Through Conversions: The number of conversions that followed a click on your ads.
- View-Through Conversions: The number of conversions that followed a view of your ads without a click.
- Conversion Value: The total value of the conversions attributed to your ads.
- Conversion Rate: The percentage of clicks that led to a conversion.
- ROAS: The conversion value earned for every unit of currency spent, as a percentage.
Dimensions
Break any metric down to find what's working, and where.
- Campaign: The Taboola campaign.
- Site: The publisher site where your ads were shown.
- Country: The country where your ads were shown.
- Region: The region where your ads were shown, with its country.
- Platform: The device type your ads were shown on: desktop, smartphone or tablet.
- Operating System: The operating system of the device your ads were shown on.
- Browser: The browser your ads were shown in.
- Ad: The ad, among your 1,000 top ads for the period.

Want to see all our Taboola widgets?

Try it free

Start with the Taboola Performance Overview

Not sure which Taboola KPIs belong in a client report? Start with the Performance Overview bundle: Spend, Viewable Impressions, Clicks, and Conversions, added to your dashboard in one click.

Reporting on more than native? Pair it with our Advertising Campaign report template to cover search and paid social in the same dashboard.

see our Taboola report template

Combine Taboola with other integrations

Native is one part of the plan. Bring Taboola into a dashboard alongside:

See all of our integrations

AI Insights: Turn Taboola data into clear insights

A spend chart doesn't tell you what to do next. Run AI Insights on your Taboola dashboard and it points out what's worth a look: campaigns pulling ahead, sites that spend without converting, costs creeping up.

Agencies use it to skip the first round of analysis and hand clients a takeaway instead of a table of numbers.

Try it now

Frequently Asked Questions About the Taboola Integration

Have questions about using Taboola with DashThis? Here are a few quick answers.

What is the Taboola integration in DashThis?

It's a direct connection between your Taboola account and DashThis. Your campaign data flows into a live dashboard on its own: no exports, no copy-pasting, no waiting for someone to pull the numbers.

Is the Taboola integration available now?

It is. Add Taboola from the integrations list whenever you're ready, and reach out to our support team if you need a hand connecting your account.

How do I connect my Taboola account?

With a Client ID and a Client Secret. You generate them yourself on the API Keys page of your Taboola account, no need to go through your Taboola account manager. Paste both in DashThis, and the account is ready to report on.

Why does Taboola ask for new API keys every year?

Taboola API keys expire one year after they are created. When yours do, DashThis tells you: generate a new pair on the same API Keys page and update the connection. Your widgets and dashboards stay exactly as they were.

Why do my recent Taboola conversions change?

Taboola keeps updating conversions for up to 30 days, and adjusts a month's spend until the 5th of the following month. DashThis refreshes the last 36 days every day, so those late updates reach your dashboard on their own.

Should I report Impressions or Viewable Impressions?

Both are available. Impressions counts every time an ad was served, Viewable Impressions counts the times it was seen on screen, as measured by Taboola. Taboola recommends viewable, and our preset widgets lead with it.

Can I track multiple Taboola accounts?

You can. Each advertiser account is its own source in DashThis. With a network account, one pair of API keys reaches every advertiser under it.

Which currency and time zone does DashThis use for Taboola data?

The ones set on your Taboola account.

Can I combine Taboola data with other marketing platforms?

That's the point. Add Google Ads, Meta Ads, Google Analytics, or any of DashThis's other integrations to the same dashboard, so native sits next to the rest of the media plan.

Can I share my Taboola dashboard with clients?

Send a live link, set up recurring email reports, or export a PDF whenever one's needed. Add your logo and brand colors first and it'll look like it was built just for them.

Why choose Dashthis

Easy to set up, easy to use

Bring your marketing and campaign data together in minutes. DashThis makes it simple to connect your tools, use preset widgets, and build dashboards without technical setup or manual work.

Built for branded reporting

Create dashboards and reports that reflect your brand, or your clients'. Add logos, colors, layouts, and white-label options to deliver polished, professional reports every time.

Turn data into clear insights

DashThis helps you go beyond numbers. With AI Insights and customizable dashboards, you can quickly understand what's happening, why it matters, and what to focus on next.

Automated, recurring reports

Once your dashboards are set up, DashThis takes care of the rest. Schedule reports to send automatically, weekly, monthly, or on your own cadence, so reporting never slows you down.

Flexible customization for every use case

Customize your dashboards to fit your reporting needs, whether high-level summaries or detailed performance reports. Choose your layout, highlight the right metrics, and tailor visuals to match your clients' branding.

Easy sharing for teams and clients

Share insights through live dashboards, scheduled emails, or downloadable PDFs. DashThis makes it easy to keep everyone aligned, without giving access to your data sources.