Adform Dashboard & Report

Adform is used by more than 25,000 advertisers and 1,600 digital agencies to manage digital ad campaign planning, development and optimization. With an Adform dashboard, you can measure your digital campaign performance, not only with your Adform data, but with all your other digital marketing tools’ data as well!

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preset widgets
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metrics & dimensions

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Your logo

Whether your own or your client’s logo, make your report reflect your brand!

All-in-one

Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.

Your data

Customize your widgets to show the data you want, the way you want to.

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Available Preset Widgets

Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done!

Total Leads

This historic widget shows the total number of times people took a desired action after seeing your Adform ad.
Top Campaigns by Impressions

This list widget shows your campaigns in order of the number of impressions that each one generated.
Total Click-Through-Rate

This historic widget shows how often people go to your website after having seen your Adform ad. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the total by 100.
Total Unique Clicks

This historic widget shows how many unique people clicked on your Adform ad.

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Adform dashboard:

AD IMPRESSIONS: This is the total number of times that your ad was shown to your target audience.
AD CLICKS: This is the total number of times that your ad was clicked on.
CLICK-THROUGH-RATE (CTR): This percentage shows how often people go to your website because they saw your ad. It is calculated by dividing the number of clicks by the number of impressions, and multiplying the result by 100.
CONVERSION RATE (LEADS/CLICKS): This is the percentage of clicks that led to a conversion. It is calculated by dividing the total number of conversions by the total number of clicks, and multiplying the result by 100.
COST PER CLICK (CPC): This is the average cost of each click on your ad. It is calculated by dividing the total cost by the total number of clicks.
ROAS: Called return on ad spend, this is the percentage of revenue generated for every dollar spent. It is calculated by dividing the total sales by the total ad cost, and multiplying the result by 100.
ROI: Called return on investment, this is the profit generated for every dollar spent. It is calculated by subtracting the total ad cost from the total sales, and then dividing the result by the ad cost.
UNIQUE CLICKS: This is the total number of times that your ad was clicked on by individual users.
AD TYPE: This dimension allows you to isolate your data based on the type of ad.
COUNTRY: This dimension allows you to isolate your data based on your audience’s home country.