Create Reports and Dashboards using AdForm API

AdForm Dashboards

Adform provides you with a digital advertising solution that unlocks your online potential. Their platform is simple and includes campaign planning, ad serving, optimization, analytics, reports and much more. Among other things, they have an API that makes it easy to integrate into existing systems and reporting infrastructure. Thus, we just integrated the AdForm reporting API into DashThis.


We created the following standard KPIs available from the Indicators drop down menu:


  • Top Campaign Impressions
  • Top Clicks
  • Total Clicks
  • Total Click-Through-Rate
  • Total Cost Per Click
  • Total Cost Per Thousand Impressions
  • Total impressions
  • Total Leads
  • Total Media Cost
  • Total Unique Clicks
  • Total Unique Impressions

What are the metrics and dimensions available?


Dimensions are:


  • Campaign
  • Placement
  • Ad

Metrics are:


  • Ad Cost
  • Ad Impressions
  • Ads Clicks
  • Click-Through-Rate (CTR)
  • Conversion Rate (Leads/Clicks)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Unique Clicks
  • Unique Impressions

Do you need to create a marketing report using data from AdForm reporting API? Then, you should try DashThis!


Stéphane Stéphane Guérin

Stéphane has been working on business web projects for more than 15 years. After creating and selling numerous web marketing agencies and web apps, he founded DashThis in 2011. 

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