Executive Dashboard

Give your managers or executives - especially CEOs, CMOs or CIOs - the high-level view of the digital marketing data they want. An executive dashboard lets you track your KPIs across multiple digital marketing tools and present real-time data in a single dashboard.

Start your free trial

Get 10 dashboards for 15 days

Executive Dashboard integrations

An all-in-one reporting tool for business executives

Digital marketing doesn't happen on just one platform. You've probably got multiple campaigns going, from social media to paid ads to SEO. Your managers or executives will want to know whether your digital marketing efforts are bringing in paid customers and, with our dashboard software, you can use data visualization to easily show them that your hard work is paying off. Best of all, you don't need a computer science degree or knowledge of SQL to run marketing analyses.

What is an executive dashboard?

An executive dashboard lets you demonstrate the value of your work to your managers. You can combine data from multiple data sources and present the key performance indicators that your leadership team is interested in. Once the data sources are integrated, you'll be able to present the key metrics in real-time. No more plugging numbers into Microsoft Excel!

What is an executive dashboard?

Why use an executive dashboard?

Your managers or executives want to track business performance. Digital marketing is an essential part of that and it's important to give them the data they need to decide on strategic objectives and inform their decision making. Using an executive dashboard makes this process easier and faster and allows for better digital marketing project management.

Why use an executive dashboard?

What are the benefits of executive dashboards?

First, you'll have a KPI dashboard with all of your digital marketing analytics in one spot and you can present everything from high-level data such as revenue or drill down into the data. It will also let you demonstrate the value of your work to your managers, let your managers track the ROI of digital marketing efforts, and enhance customer relationship management.

What are the benefits of a digital marketing dashboard?

Create your own executive dashboard today!

Start your free trial

What are the best executive dashboard KPIs?

There are a ton of KPIs you can include in your operational dashboard. An effective executive dashboard will include the ones that give managers the information they need without overwhelming them with details. This will ensure management-level employee engagement with your marketing reports.

Executive dashboard KPIs

What are the top executive dashboard metrics?

You're tracking metrics from across multiple marketing channels, so it's important not to get bogged down by what we call "vanity metrics" (that seem pretty but don't really offer any actionable insight). Instead, your business dashboard should focus on those key marketing metrics that your managers can relate to and act on.

KPI Report Template

Google analytics total visits Google Analytics total visits

This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.

Google analytics referral traffic Google analytics referral traffic

This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.

Google Ads total conversions Google Ads total conversions

This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.

Cost per click (CPC) Cost per click (CPC)

This metric shows how much it costs you every time someone clicks on one of your paid ads - whether on Google, Bing or social media.

See all these KPIs and metrics in your very own executive dashboard

Start your free trial

What platforms should an executive dashboard include?

A cohesive digital marketing dashboard should include data sets from every channel you use for your marketing strategies. Combining and comparing your data points will enable you to generate business intelligence and help managers and executives to reach business goals. We support over 34 website analytics programs, from email systems like Mailchimp to SEO tools like SEMrush.

Executive dashboard example

Create your own executive KPI dashboard with all your key performance metrics in one place. DashThis' executive dashboard sample is a powerful tool that gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.

executive dashboard example

How to create an executive dashboard

Plug in your own data from across different marketing platforms for easy visual representation of your data. Displaying your marketing analytics is as easy as 1-2-3!

Create your executive dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

You can choose from among our preselected executive dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!

Create your own executive dashboard today!

Start your free trial

White label executive dashboard design

Since your analytics dashboards are really your way of showing the results of your marketing efforts to your bosses, it's important that they reflect your brand.

Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

 

Custom design

Get a marketing performance dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your digital marketing dashboard just the way you want!

More dashboards for digital marketers

A set of strategic dashboards can take your digital marketing game to the next level. We've got other dashboards for every marketing specialty - here a just a few.

Digital marketer dashboards

Agency dashboard Agency dashboard

Clients don't need to see every single business metric that marketing professionals do. The KPIs you choose should be actionable and relevant to clients!

Explore this dashboard

Ecommerce dashboard Ecommerce dashboard

Choose this dashboard if you need to optimize your sales pipeline and track KPIs like transactions, revenue, product sales, and conversion rate by channel.

Explore this dashboard

Advertising campaign report dashboard Advertising campaign report dashboard

Build a report to work out whether your advertising campaign was worth it. If you're not sure which metrics to track, you can use our preset template.

Explore this dashboard

Digital marketing best practices

Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best marketing dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!

 

Digital marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
Digital Marketing reporting dashboard

Get Started Today!

Try DashThis

Made in Canada

DashThis is a brand owned by Moment Zero inc

Copyright © 2011-2019