You didn’t chase after your passion for marketing to spend all of your time creating marketing performance dashboards for your team or clients. Marketing analytics is simply a numbers game. Without a proper way to track your marketing KPIs, you can’t itemize your current marketing strategy, and you can’t measure the success of your campaigns without an appropriate mechanism to track data.
That’s why marketing dashboards are essential to the success of any marketing team. Not only do they put together all the data and the campaigns that have created a positive impact on a company, but it also displays ways that you can keep improving upon your current strategy.
We’ve created a complete guide to help you understand the importance of using the best marketing dashboard templates, with dashboard examples that you can use right away!
A marketing dashboard is a data visualization tool to gather, analyze and visualize all of the marketing data that a company collects for its marketing efforts.
With complete marketing dashboards, you can gather all the information you need about your campaign performance and send the data in an easy-to-understand format to marketing teams (or clients if you're a marketing agency).
A successful marketing dashboard will have statistics to quantify the overall impact that a business's marketing strategy has on the market, as well as how the marketing activities are increasing customer acquisition, lead generation, sales, and retention.
So, how do you go about telling what information you should include in your marketing dashboard? There are several purposes that your marketing report has, which includes:
Because digital marketing is a quite large and complex field with thousands of different KPIs, developing a marketing dashboard for your company to use can be difficult.
There are multiple different digital marketing strategies, from SEO to social media and PPC and you have to include stats from all your different marketing platforms and web analytics data sources; your Google AdWords ads, email campaigns, Google Search Console data, Google Analytics data, as well as your stats from all your different social media pages and ads, such as Instagram, Twitter, or Facebook.
Therefore, you have to use a marketing dashboard tool that's able to include all these different platforms in your dashboards at a glance.
Deciding the best KPIs that you want to include in each of your marketing dashboards can be a little overwhelming sometimes. And frankly, you don't have any time to waste. That’s why having a selection of marketing dashboard templates to choose from is ideal.
We’ve created multiple templates to help provide you with a solid starting point to build your dashboards, and you’ll be able to customize all of them by changing KPIs and widgets to reflect the particular goals for your business. Here are the 9 most popular you could start with:
If you don’t have any particular goals you want to track, or if you just want a quick overview of all your marketing efforts, a general marketing dashboard template will provide you with an overview of all of your business marketing strategies in one dashboard.
With this template, in just one click you'll gather all the needed data about your SEO, PPC, emails, web analytics, social media, and any other information that you believe is essential to have in a marketing dashboard.
If you need a more detailed dashboard about a specific marketing strategy, here are some other marketing dashboard templates you could use:
SEO, an abbreviation for search engine optimization, is an essential part of a successful long-term marketing strategy. You can use SEMRush, Moz, Google Analytics, Google Search Console, and AhREFS, to track and optimize your current SEO strategies.
This marketing dashboard will allow you to understand the amount of traffic that organic searches are bringing to your website. In addition, you'll also be able to analyze the type of traffic and the ROI traffic visiting your website brings.
Here are some of the main KPIs included in your SEO marketing dashboard:
Using a PPC marketing dashboard template will help you to easily track and discover short term results on your pay-per-click marketing strategies. You can use Google AdWords, Facebook Ads, SEMrush, Double Click Campaign Manager, and Bing Ads to track the success of your PPC campaigns.
A useful PPC marketing dashboard template will have:
You can easily organize these KPIs on a PPC marketing dashboard by dividing the data that you've collected by channel.
When discussing social media marketing, you can break it down through organic results and paid channels. While there's a large selection of social media networks out today, the largest social media networks that you should be sure to include in your report are LinkedIn, Twitter, Facebook, Instagram, and YouTube.
The KPIs that you should include in a social media marketing dashboard are:
For you to have a better understanding of the ROI you’re getting from each social media network, having an organized social media marketing dashboard template will allow you to align the data that you collected appropriately.
Think of display advertising as the Internet version of a billboard.
You can access the data for display advertising through Facebook Ads, double click campaign manager, Bright Cove, and Google Ads. Any other display advertising tools that you use should also be included in this report for you to optimize better the strategy you’ve read it for display advertising as a whole.
By organizing the data that you collected for a display advertising campaign, the KPIs that you should include on a display advertising campaign marketing dashboard are:
All the KPI’s that you include in your marketing dashboards will help you have a better understanding of the actions you need to take to improve your display ads.
As your company continues to release new services or products, your e-commerce marketing strategy is going to evolve continually. Using an e-commerce marketing dashboard template will help you ensure that you have easy access to all of the essential KPIs so that you can take advantage of unique opportunities as they arise.
There are several aspects of web presence that e-commerce is involved with, so the tools that you use for an e-commerce marketing dashboard will vary from Google AdWords to Google Analytics, and even social media platforms that your business is involved with.
Here are some KPIs and metrics you should include in your E-commerce marketing dashboard:
Email marketing is one of the most effective forms of digital marketing, as it allows you to communicate with your audience directly. A change in decision or optimization can have a significant impact on the bottom line of your company.
You can track all the tools you use for email marketing such as Campaign Monitor, MailChimp, and Google Analytics, and collect the following data in your email marketing dashboard:
By having an understanding of how much of your audience you were able to reach in an email marketing campaign, if your audience opened up the email that you sent, and if there were any conversions from the emails that you sent out, you’ll have a better understanding of the overall success of your current email marketing campaign.
By collecting data for your current advertising campaigns, you can determine which ones are working best and on which platforms.
When creating an advertising campaign report template, you’ll want to have an idea of how many times your ad was shown to your target audience, as this will allow you to both improve the audience that you’re targeting and optimizing your bidding.
The KPI‘s that you should ensure are included in your advertising campaign marketing dashboard include:
An advertising campaign report will help make your job easier by tracking the performance of your current advertisements, as well as providing insight on how you can better optimize your previous campaigns.
With a Google Analytics marketing dashboard, you can gather all your data from Google Analytics but also cross-examine this data along with Google AdWords, Google Search Console, MOZ, SEMrush, and Bing to monitor not only your website's performance but your campaign performance as well.
By tracking your Google Analytics KPIs and key metrics, you’ll get a better insight to help you to identify how to improve your current campaigns.
The KPIs that you should include in a Google Analytics marketing dashboard are:
Analyzing the data from your Google Analytics dashboard will allow you to ensure that you’re on track for reaching your digital marketing goals.
Depending on your business goals, you may not need to use every one of these digital marketing dashboard templates. However, having the opportunity to have all this data already organized for you can help you to save both time and money.
By using an automated reporting tool like DashThis, you’ll get access to all of the above-listed marketing dashboard templates, filled with all the most popular KPIs as nice-looking widgets with graphs, lists, pie charts, and more.
Gather all your marketing insights into one marketing performance dashboard, or create a different marketing dashboard for each of your digital marketing efforts. Either way, DashThis has a dashboard template for you and can help you customize them exactly as you want them to be.
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