With over 500 metrics to choose from, Google Analytics is a brilliant tool for tracking website traffic, landing page performance and conversions.
But with all those different metrics, the trick is tracking the ones that give you the information you need to optimize search engine performance, drive traffic to your site and increase conversions. The best way to do this is with a Google Analytics report.
A Google Analytics report will have only those key metrics that give you immediate insight into site performance and won't get you bogged down in the detail (though, you can drill down into the stats if you like).
There are preset templates you can use or you can create custom reports that are set up just the way you want.
Here's how Google Analytics reports work:
A Google Analytics Report is a one-stop tool that lets you track and visualize multiple Google Analytics metrics in a single dashboard. You can create Google Analytics reports using Google Analytics itself, Excel spreadsheets, or an automated marketing reporting tool like DashThis. The advantage of using a reporting tool is that it's completely automated and fully customizable so you can stay on top of the KPIs that are most important to you in the blink of an eye.
Good reporting is essential for digital marketers - it tells you (and your clients if you're in an agency) what's working well and what might need some tweaking.
Google Analytics has hundreds of metrics, so using a Google Analytics report helps you see only the most important KPIs for your business at a glance. To help you save even more time, an automated Google Analytics report takes the hassle out of reporting completely since the data gets pulled, visualized and sent automatically so you don't have to manually enter or copy-paste the numbers, or play around date ranges every time.
What's more, with a Google Analytics report you can combine your Google Analytics data with data from your other online marketing channels - this lets you see at a glance how your whole digital marketing strategy is playing out.
Custom report templates can help you track every kind of data from source/medium, to detecting a high bounce rate, pages report, even secondary dimensions to have a better understanding of all your website data. Here is some data you can track in our Google Analytics custom reports:
- Sources: where a visitor was right before they went to your site - usually it's a website
- Mediums: how a visitor gets to your site - like clicking on an ad or a social media post, for example
- Visitor behaviour: which pages people go to and how long they spend there, for example
- Conversions: when people do a particular action, like make a purchase or sign up to a newsletter, for example.
Here are 7 of the best Google Analytics report templates you can use to get you started.
The Google Analytics report template comes preloaded with all the important Google Analytics metrics you'll need to track webpage performance.
The report includes key KPIs like:
The digital marketing report template lets you track and report on everything from Google Analytics data to PPC campaigns to content marketing efforts in one convenient dashboard.
Key KPIs the report includes are:
For your Search engine optimization (or SEO) you need to track your google organic traffic, keywords, and different KPIs where you use Google Analytics alongside other SEO tools. Our SEO report template has all the stats you'll need to optimize your site content and increase your organic search ranking. Data can be pulled from Google Search console, GA or your favourite SEO tool.
The report includes KPIs such as:
Whether you're a small business or a large company, the ecommerce report template will give you valuable insights into sales and marketing performance as well as the user experience of your online retail business.
Key metrics this template includes are:
The social media report template gives you all the data you need to optimize your social media campaigns and drive traffic to your website or online store.
The template includes metrics like:
Need to generate reports for CEOs, marketing executives or your boss? The executive report template includes all the KPIs that upper level management will be interested in, such as:
Tired of manually typing out weekly, monthly, quarterly or yearly sales reports? Try out the sales report template for size - it has all the stats you'll need and the data is automatically fetched for you.
The template includes preset KPIs like:
Don't see quite what you're looking for? No problem - create a custom Google Analytics dashboard that's set up exactly the way you (and your clients) want.
Choose your reporting schedule (from daily to yearly) and the KPIs you want to track, link your Google Analytics account (and any of the other 34+ digital marketing tools we support) and we'll take care of the rest.
Getting started is easy. All you have to do is sign up and connect your Google Analytics account along with any other platforms you want to pull data from.
After you've authorized the platforms in your account, your data will be updated daily and you're up and running.
Try any or all of these templates with your own data!
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