What is a click-through rate?
Click-through rate (CTR) is a metric used in online advertising that measures the percentage of people who click on a specific link or advertisement out of the total number of individuals who view it. It is commonly expressed as a percentage and is a key indicator of the effectiveness of an online marketing campaign in generating user engagement.
Click-through rates (CTR) vary across different digital marketing channels. In email marketing, CTR represents the percentage of email recipients who click on one or more links within an email. For ad campaigns, especially in display advertising, CTR measures the ratio of clicks on an ad to the number of times it was displayed (impressions). In social media, CTR is often used to assess the success of a specific post or ad by calculating the percentage of users who click on the content after seeing it in their feed.