Organic Traffic

Organic traffic is a metric measured by google analytics that shows how many visitors arrived at your website from the search engine results pages (SERPs) on google or bing, for example. This metric is a strong indication of your website's search engine optimization (SEO) quality and in this post, we will dive into how it’s measured and how to increase your metrics.


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    Templates using this KPI

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    Integrations using this KPI

What is organic traffic?

Organic traffic is at the heart of SEO strategies and is one of the main purposes of optimization. Organic search traffic has a high return on investment because it means that the search engine algorithm is choosing to show users your website because of its high-quality content and relevance. More website traffic brings more opportunities to generate sales, leads and boosts your conversion rate. Organic traffic brings with it numerous benefits and is an essential goal for all digital marketing strategies.

Organic traffic is different than other types of traffic like paid search or direct traffic in that it shows how high your website is ranking, and gives you valuable information about the search volume of relevant keywords. It also allows you to see if you are posting relevant content that will boost your results in search rankings, thereby increasing overall site traffic. Every time a user searches something on google and then clicks on a result, that web page sees a hit for its organic traffic, and sites with a higher ranking factor and better-optimized on-page SEO in turn see more visits.

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How to calculate organic traffic

Organic traffic doesn’t require any complex calculations, instead, the analytics tools offered by Google will be able to tell you the numbers. The audience overview section of your google search console will show how high ranking your organic search results and organic traffic is, allowing you to then assess and infer the quality of your blog content, social media content, and keyword research.

What is good organic traffic?

More than 75% of overall web traffic across the internet is coming from organic traffic, which means that this metric should represent a large share of your site’s overall traffic. However, there is no hard and fast number. When it comes to rating a number, most people focus on organic search conversion numbers which give a better indicator of the click-through rate (ctr) and overall revenue.

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What is bad organic traffic?

Again, there is no absolute answer here, so it is all relative to your overall metrics and conversions within your content marketing strategy.

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Organic traffic KPI examples & templates

Here are some templates : 

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Google analytics report template Google analytics report template

An awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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Digital marketing report template Digital marketing report template

From SEO to social media platforms and PPC, this report gives you a good view of all your online marketing strategy metrics and overall online performance. 

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SEO report template SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

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Organic traffic best practices

If you are not seeing the conversions you need and are looking to drive organic traffic, here are some tips to consider.

Organic traffic best practices

step 1 icon Publish high-quality content

The main factor that will bring your page better results is to post content that is highly informative and useful for your audience. Rather than focusing too much on search engines, focus on putting yourselves in the shoes of your visitors.

step 2 icon Use long-tail keywords

Platforms like WordPress make it easy to ensure that each piece of content provides a strong user experience and lets you optimize your blog content and website content for search engines through long-tail keywords that are often more niche and specified.

step 3 icon Build a strong linking strategy

Backlinks will help your website gain credibility in the search engine and cross-linking your own content as well as content from other reliable sources will show the search engine that you are trustworthy. Use social media, email marketing, and platforms like LinkedIn to share your content and link to other posts.

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