What is organic traffic?
Organic traffic is at the heart of SEO strategies and is one of the main purposes of optimization. Organic search traffic has a high return on investment because it means that the search engine algorithm is choosing to show users your website because of its high-quality content and relevance. More website traffic brings more opportunities to generate sales, leads and boosts your conversion rate. Organic traffic brings with it numerous benefits and is an essential goal for all digital marketing strategies.
Organic traffic is different than other types of traffic like paid search or direct traffic in that it shows how high your website is ranking, and gives you valuable information about the search volume of relevant keywords. It also allows you to see if you are posting relevant content that will boost your results in search rankings, thereby increasing overall site traffic. Every time a user searches something on google and then clicks on a result, that web page sees a hit for its organic traffic, and sites with a higher ranking factor and better-optimized on-page SEO in turn see more visits.