According to GlobalWebIndex, 81.5% of consumers aged 16 - 64 searched for a product or service to buy online. If you want to grow your business in 2021 and beyond, you need SEO traffic.
SEO stands for search engine optimization - a collection of technical, on-page, and off-site tactics that can increase a website’s visibility in search. These tactics help websites meet the search algorithm requirements for website performance, high-quality content, and user experience.
SEO traffic is the number of visitors a website receives as a result of SEO techniques from search engine results pages (SERPs).
Here are examples of how businesses receive traffic from search engines.
Unfortunately, Google Analytics doesn’t share some key pieces of information that businesses need to find the most effective search marketing strategy. That’s why businesses serious about their SEO analytics use DashThis' SEO reporting software to get the full picture. We’ll discuss how you can track your results in detail shortly.
Alexa found that websites across all verticals receive 33.6% to 59.6% of their website traffic from search engines. It makes sense, considering 85.4% of internet users have entered a query into search engines.
Google and its PageRank algorithm dominate the search market, with 91.86% of the global market share, followed by Bing, Yahoo, Baidu, YANDEX, and DuckDuckGo. Without a search marketing strategy aimed at boosting your rankings in search engine results, your customers won’t be able to find you on search.
Instead, they will find your competitors.
Organic SEO traffic is also important because of its sustainability. If you can reach the first page of search results organically, you don’t have to pay for search traffic. You’ll receive it monthly, based on the popularity of the search queries you target.
For example, if you have a business that offered online gift cards, you have two options.
While you will receive traffic with both methods, organically ranking could save your business monthly ad fees. 500 clicks from paid search would cost $1,220 per month. The cost of clicks from organic search? Free.
To increase SEO traffic, you have to get your web pages on the first page of search results for search queries used by your ideal customers. There are multiple ways to get on the first page of search.
Some marketers use Google Ads to increase SEM traffic and brand visibility early in their search marketing efforts. This allows them to grow their businesses while they optimize their pages for positioning in organic results.
Many will continue to use Google Ads to help in instances when newer small businesses are trying to outrank established competitors. Google Ads also paves the way for businesses that want to rank at the top of the page for their competitor’s branded, but untrademarked, search queries.
In addition, you can increase SEO traffic through constant improvements; editing page title tags, meta description text, and the snippets of text around your target keywords, for example, may increase the click-through-rate (CTR) on your link from search results. This would result in more organic search traffic without the need to improve your rankings.
There are several analytics tools that help you track your website’s traffic from search. The first two, Google Analytics and Google Search Console, are free tools from the top search engine itself.
Google Analytics is the most used website analytics software for analyzing website traffic and behaviour. Google Analytics offers several reports that measure the amount of traffic you receive from search, which search engines your visitors use, and how well visitors from search convert into leads or sales. You can use insights like bounce rate to find out which piece of content on your website need additional work to drive conversions.
Google Search Console, on the other hand, is a tool for webmasters who want to improve their website’s performance in Google search. GSC no longer only tracks your website’s sitemaps and the number of impressions and clicks your landing pages receive from organic search. They also include Core Web Vitals - metrics that measure your website’s user experience on a mobile device - one of many ranking factors that will matter in 2021.
Companies that are serious about their search rankings can invest in premium SEO tools like Ahrefs, Majestic, Moz, Searchmetrics, Semrush, and WebCEO. They allow users to track in-depth search marketing campaign metrics, research keywords, track link-building opportunities, and get insights on your competitors' SEO tactics.
To make tracking your search marketing results simpler, you can create an SEO dashboard. This allows you to see the data that is most important to you from multiple tools combined on one screen. So instead of having to navigate to multiple reports on Google Analytics, Google Ads, Google Search Console, and your favourite SEO tool, you can gather all your data from any of these tools into one SEO dashboard. It's particularly easy-to-use if you start off with one of our report templates.
Now, you can consume the data that matters most in a fast, visually appealing way. Create widgets with actionable metrics to keep your search marketing moving forward.
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