What is Facebook engagement rate?
The Facebook engagement rate is the number of likes, comments, shares, and reactions divided by the number of fans on your page. This gives you an idea of how much interaction each piece of content you post receives. The higher this number is, the more likely you will get more engagement with future posts.
The higher your engagement rate, the more likely you will attract new customers and build a strong brand presence. Facebook's algorithm wants people to stay on its platform, and so it rewards those pages and Facebook posts with high engagement rates with more visitors. Social networks all typically reward users this way, so post engagement and a reasonable engagement rate are good KPIs to use, especially if you are a marketer who focuses on social media management.