Social Mentions

Every time your brand name is referred to online, you have received a social mention. Understanding social mentions and tracking this metric in real-time is important for all marketing campaigns. In this post, we will explore social mentions and how they affect your brand, social media, and more.


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What are social mentions?

Mentions of your brand whether positive or negative, posted on a large account or small, all count within this metric. Social mentions indicate brand awareness, and trends, and can provide you with invaluable insight into your social media strategy and business plans. Social mentions can affect your brand’s public relations if a customer has a bad experience and talks about it on their social media channels or in forums.

Or, popular products, services, and events can go viral on social media platforms, even with hashtags trending in tweets about a specific item. Influencers have a major impact on social media mentions across all social networks, and sponsoring a popular social media figure has the potential to get your brand’s name in front of millions of users.

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How to calculate social mentions

In order to track a brand’s social mentions, you will have to set up a social listening stream like the one offered on Hootsuite, Talkwalker, or Sprout Social which tracks Twitter and Facebook mentions and allows you to search all social media channels to track social mentions and monitor the brand reputation and social presence. These social media monitoring tools allow you to get notifications and email alerts whenever you are mentioned and oversee your online presence, manage any negative posts, determine your target audience, and reassess your marketing strategy to reflect the needs and feedback of your customer base.

What is a good number of social mentions?

There is no target number to hit when it comes to social mentions, but it is more important to conduct an ongoing sentiment analysis that will tell you about your brand’s performance on review sites and social media accounts. Rather than focusing on quantity, it is far more important to emphasize that the mentions you are receiving are of a positive tone in order to maintain a positive brand reputation.

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What is a bad number of social mentions?

Bad social mentions would indicate an influx of negative attention on your brand that would show you need to adjust your digital marketing strategy to overcome this type of press. By social media listening, you can react quickly to bad situations and use social listening tools to prove your brand’s value and integrity when faced with criticism.

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Social mentions KPI examples & templates

Your social mentions can be added to multiple different types of reports. Here are some of them:

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Social media report template Social media report template

Our social media report template has everything you need to get your marketing team started quickly: it’s pre-built with the standard social media metrics and KPIs you need, and it’s fully customizable so that you can visualize the data you want, the way you want. From tweets to Instagram analytics stats and hashtags, you'll be able to track your entire social media performance at a glance.

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Hotel marketing report template Hotel marketing report template

Make marketing and sales reporting a breeze with our sales report template. You can keep on top of your bookings, ad campaigns, organic search results, social media presence, and more with customizable reporting templates. Use DashThis to quickly and easily create your sales and marketing reports so you can spend more time on marketing activities and sales operations. 

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Community management report template Community management report template

Track all your social media performance, and show your social media strategy results to your boss in no time! Spend less time reporting and more time on growing your community with this all-in-one community management report template.

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Social mentions best practices

In order to increase your social mentions and raise brand awareness, consider employing the following strategies to track social media engagement and progress:

Pageviews best practices

step 1 icon Influencer marketing

Working with influencers is a well-known way to increase the outcome of your social media management, increase your brand awareness, and generate a buzz around your product or service. By partnering with an influencer, they will have the opportunity to post about your brand with direct links and pricing, allowing their followers to purchase items with a credit card with only one click.

step 2 icon Social media marketing

Improve and hone in on your social media marketing strategy by increasing outreach and engagement through pad advertisements, hashtags, and SEO tools that optimize your brand's functionality across search engines and platforms.

step 3 icon Interactive opportunities

Participate in forums and post tweets that allow your followers and customer base to engage with your brand, increasing their likelihood of sharing content and posting about your brand in a positive way on their profiles.

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