What are social mentions?
Mentions of your brand whether positive or negative, posted on a large account or small, all count within this metric. Social mentions indicate brand awareness, and trends, and can provide you with invaluable insight into your social media strategy and business plans. Social mentions can affect your brand’s public relations if a customer has a bad experience and talks about it on their social media channels or in forums.
Or, popular products, services, and events can go viral on social media platforms, even with hashtags trending in tweets about a specific item. Influencers have a major impact on social media mentions across all social networks, and sponsoring a popular social media figure has the potential to get your brand’s name in front of millions of users.