What are social followers?
Social followers are social media users who have opted to view your Instagram content, TikTok videos, Facebook updates, Tweets, and more. Followers can be gained through organic reach through the algorithm, through cross-posting on other profiles, and through viral attention for posts that gain significant popularity.
Large follower counts give rise to influencers who often have hundreds of thousands or even millions of Instagram users following their Instagram account and see themselves gain hundreds of new followers every day. The follower count is a metric that can indicate your profile and content’s performance in the Instagram algorithm, the success of your marketing strategy, and the size of your organic growth. The number of followers an account has opened doors to larger business and brand opportunities.