What is the email unsubscribe rate
Unsubscribe rate is a commonly used digital marketing KPI that measures the number of unsubscribed emails divided by the total number of emails sent in a specified time period. Many marketers view high email unsubscribe rates as a negative action, but it can have positive implications as well.
In fact, an unsubscription is just an indication of what your email subscribers are doing with your email campaigns. All marketing emails require an unsubscribe link and when email marketing campaigns are causing high unsubscribe rates, it’s a sign to update your strategy. No one wants to spend their time marketing to an email list that will not result in good email open rates or high click-through rates. So having a number of unsubscribes is good to keep your email marketing strategy as effective as possible.