What is ad frequency?
Think about your own experience on social media. How often do you see the same ad more than once?
This is an example of ad frequency or the number of times your ad is shown to a unique user. It is a strong indicator of how well your ad is reaching the target audience as a whole. To understand the average number of times a user sees your ad, you will need to analyze your ad impressions and ad reach within the ads manager. Understanding this information can help you optimize your ad campaigns and find the sweet spot between high frequency and low frequency in a given period.