What is the average revenue per unit?
The average revenue per unit is the amount of money a company makes from selling one of its products on a unit basis. Typically, the metric is used by companies selling physical products as opposed to subscription service providers and software as a service (saas) companies. The data point represents the average revenue per user that a seller receives. Analyzing this metric allows eCommerce businesses to assess their customer base, profitability, and revenue generation.
ARPU allows business owners to determine the amount of revenue generated by one user in a given time period. By analyzing this unit of measure, companies can learn about their active users, find trends in their total revenue, and learn insights about the business to implement a better strategy moving forward. ARPU analysis can help improve a company’s revenue, pricing, and inventory management strategy.