Organic Sessions

Organic sessions are an integral component of KPI because they are indicators of the customer’s behavior through their interaction with a website. The more data you can collect about a visitor’s interactions with your website, the better you can tailor your site to match their search intentions and earn more website traffic.

Below is everything you need to know about organic sessions & how to optimize your organic traffic.


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What is an organic session?

An organic session is one that results from an organic search through Google or Bing. This means that the visitor found your website link on a search engine result page, and not through paid advertisements. Google Analytics defines a session as “the period of time a user is active on your site or app.” A session collects every interaction a user makes on your website within a specified time frame, including the number of page views or how much time the user spent on each page. The number of sessions is dependent on how many new users, and unique sessions, your website receives. The session duration dictates if your website has a high bounce rate or not, meaning whether or not the site visitors are staying on your page or immediately leaving. These organic sessions are direct results of organic traffic from search engines.

Organic traffic is the term used to refer to the number of visitors that reach your landing page or website through organic search results. This does not include paid advertising traffic, social media links, direct traffic, or other referral links.

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How to calculate organic traffic

To calculate your website’s organic traffic metric, take the total traffic your website has experienced and subtracts the traffic driven through advertising, direct (specifically typing in the URL), and social media.

What is a good organic sessions rate?

Since organic sessions are a direct result of organic traffic, you will want to focus on a good conversion rate for your organic traffic. This rate really depends on the specific industry, but as a baseline, 10% is the goal. Google Search Console can calculate your current rate and show you the change in your organic traffic over time.

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What is a bad organic session rate?

A bad rate for organic traffic is anything less than 10%. If your click-through rate from organic traffic is less than 10% it means that you are not appearing near the top of the search results and therefore not seen by potential customers. The majority of people do not scroll past the first page of search engine results, so ensuring your site appears near the top of the list is essential.

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Organic sessions KPI examples & templates

Here are some templates : 

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Google analytics report template Google analytics report template

An awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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Digital marketing report template Digital marketing report template

From SEO to social media platforms and PPC, this report gives you a good view of all your online marketing strategy metrics and overall online performance. 

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SEO report template SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

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Organic session best practices

Below are some initiatives to help digital marketers increase the number of organic sessions their website experiences.

Organic session best practices

step 1 icon Optimize your SEO

Organic traffic is primarily driven by search engine optimization (SEO). Search engines use algorithms in order to create a ranking system for their search results. These algorithms take into account SEO keywords, Adwords, UTM tags, and ALT text in images in order to assign the website a ranking. The higher you rank, the more likely you are to receive organic traffic. Web pages that are consistently enhanced for SEO will experience steady growth in organic traffic through better ranking in search results.

step 2 icon Focus on Backlinking

A major part of increasing your organic traffic is enhancing the quality of your backlinks. Backlinks are links to your website that exist on other web pages that are verified to be authentic. These high-quality links are factored into the algorithms that search engines use to rank your website in search results. The more high-quality backlinks you have, the higher your search engine ranking will be.

step 3 icon Take a look at your user experience

Search engines also include mobile-friendliness as part of their algorithms for ranking on the results page. The more user-friendly and mobile-optimized your website is, the better your chances are of ranking higher in those search engine results. The higher the site ranks, the more likely it is to receive increased organic search traffic and further eCommerce.

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