For many, the first impression of your product or business happens when they receive an email. This can be the difference between making a sale or having a bad customer experience. Email engagement is an essential KPI to develop your email strategy. Using this data for your email marketing will help you understand your audience further and provide relevant content.
For example, if you identify low click-through rates from your email content, it could mean that customers aren't interested in your product. It could often mean that your audience doesn't see the value in returning to your business. Often it is an indication that you should further optimize your subject lines or call to action to connect more with the proper demographics. The opposite is also true because higher open rates and email engagement rates mean that you are targeting your email list in a way that truly resonates. Let's discuss this further and understand how to optimize your email templates for this KPI properly.
TRACK YOUR EMAIL ENGAGEMENT