What is the shopping cart abandonment rate?
Cart abandonment statistics are created from eCommerce stores when online shoppers fill their online shopping cart with items on an eCommerce site but abandon the cart and don’t buy anything before completing the purchase process. This could be due to a retailer’s website optimization, an unclear checkout page, the customer didn’t have access to their credit card, or the payment methods offered were not optimal for the purchaser.
Abandoning shoppers don’t necessarily leave an empty cart—they may have added items to their carts but not yet made them “official” through an actual checkout process. This is very common with companies like Amazon and other online retailers that don’t allow guest checkouts and require you to sign in. Your cart is connected to your account and contains your items even if you have left the page or app for a more extended period. However, many other possible reasons why a potential customer would abandon their shopping cart. High shipping costs, unexpected extra charges, or fees.