What is an ad position
Ad position refers to placing your advertising content within search engine result pages (SERP) or on various advertising platforms. It determines where your ads appear and their visibility to potential viewers. Ad positions are typically ranked numerically, with position one being the highest and most prominent placement. The higher the ad position, the more likely it is to be seen and interacted with by users, leading to increased visibility and potentially better campaign performance.
Ad positions are influenced by factors like bid amounts, ad quality, and relevance to the target audience, and they play a crucial role in the success of online advertising campaigns.