What is the Facebook return on ad spend?
ROAS stands for return on ad spend, or return on advertising spend - a marketing metric that calculates the amount of money your company gets for each dollar it spends on advertising. It is very similar to return on investment (ROI or ROMI).
ECommerce businesses and social media managers track ROAS to evaluate the effectiveness of their Facebook marketing campaigns. We recommend tracking your Facebook ROAS alongside Google ads metrics or other social media marketing channels to get a better bird's eye view of your total return on ad spending.