Average Ad Position

In paid advertising, optimizing your Ad Position is crucial for attaining advertising prowess, whether overseeing campaigns on search engines or social media platforms. This page delves into the importance of getting a good avg ad position, its influence on advertising performance, and best practices to guarantee that your ads optimize their ad position.


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What is an average ad position

The average ad position is a metric in online advertising that indicates the typical placement of an ad within a set of search results or on a webpage. It is calculated based on factors such as bid amount, ad relevance, and quality score. A lower average ad position, closer to one, signifies a higher likelihood of the ad appearing at the top of search results or on prominent sections of a webpage. Advertisers aim to optimize this metric to secure prime positions, enhancing visibility and engagement for their ad campaigns.

Ad positions are influenced by factors like bid amounts, ad quality, and relevance to the target audience, and they play a crucial role in the success of online advertising campaigns.

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How to measure your ad position

Measuring your ad position involves examining the average position metric, a key indicator in online advertising. This metric is typically provided by advertising platforms and is determined by factors like bid amount, ad relevance, and quality score. A lower average ad position, closer to one, indicates a higher likelihood of your ad appearing at the top of search results or on prominent sections of a webpage. Regularly monitoring this metric allows advertisers to gauge the effectiveness of their campaigns, make informed adjustments, and strategically optimize their ad positions for increased visibility and engagement.

This metric should always be measured alongside other ad metrics, like cost per click (CPC), number of impressions, target impression share metrics, the top position, and more. You can make data-driven decisions to improve your advertising campaigns by closely monitoring ad position metrics.

What is a high average ad position?

A high average ad position denotes a prominent display of your advertising content on search engine result pages or across different advertising platforms. Ad positions are generally assigned numerical rankings, with position one representing the top spot. Therefore, having a high ad position implies that your ad is featured at the top of search results or on a platform, ensuring it is among the first ads users encounter when searching for relevant keywords or navigating a website. It's essential to bear in mind that while attaining a superior ad position enhances visibility, it may also entail higher costs, given the heightened competition for specific search terms.

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What is a low-average ad position?

A lower ad position indicates that your advertising content is positioned further down in search results or on a webpage. Several factors, such as bidding strategies, ad format, or targeting specific ad groups, can contribute to this placement. A consequence of a low ad position is a potential negative impact on the user experience, as users might not readily come across your ad without scrolling or navigating to additional landing pages. This, in turn, can affect the visibility and performance of the ad.

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Average Ad position KPI examples & templates

Incorporate your ad position number into these reports to gain more insights into your online advertising strategy.

See this KPI in action here!

PPC report template PPC report template

Evaluate metrics from all your marketing channels, SEO, and social media platforms, including Instagram ads, Facebook advertising, Google Search ads, TikTok, Bing ads, or LinkedIn ads. You can also align this data with your business metrics and industry benchmarks.

See this template live

Ecommerce report template Ecommerce report template

Create a beautiful marketing report that includes all your present marketing campaign & future campaign results! Get key metrics like your Instagram engagement rate, revenue, click-through rate, conversion rate, CPA, and social media analytics.

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Executive report template Executive report template

Tailored for small business owners and more prominent company executives, this template showcases critical business metrics, including revenue, new customer acquisition, churn rate, and more.

See this template live

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Best Practices to Achieve Higher Average Ad Positions

Follow these top three best practices to achieve a higher average ad position for your marketing ads.

Advertising cost best practices

step 1 icon Keyword Optimization

Perform comprehensive keyword research to pinpoint your ads' most pertinent and effective keywords. Incorporate these strategically into both your ad content and bidding strategy. The utilization of high-quality keywords has the potential to enhance your ad's Ad Rank, thereby elevating the likelihood of securing a prime ad position.

step 2 icon Bid Management

Create a resilient bidding strategy that aligns seamlessly with your budget and objectives. Tailor your bids according to the competitive landscape and anticipated return on investment. You can surpass competitors and attain prime ad positions on search engine result pages through astute bidding.

step 3 icon Quality Ad Content

Create compelling ad creatives by combining persuasive ad copy with captivating visuals. The quality of your ad content significantly impacts relevance and click-through rates (CTR), contributing to an overall higher quality score. Ads with elevated quality scores have a greater likelihood of securing improved positions.

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