What is user engagement?
User engagement is the measure of a user's involvement and interaction with a digital platform or content, evaluated through user engagement metrics. It goes beyond isolated actions like clicks, likes, and shares, incorporating a broader understanding of the user journey and overall user experience.
For marketing experts, having a strong user engagement strategy, comprehending your target audience, and crafting high-quality content is paramount to achieving customer engagement. When your campaigns effectively resonate with your intended audience, you'll witness a surge in engagement metrics but also experience a reduced cost per interaction.