What are Google ads costs?
Google Ads (formerly Google Adwords) costs refer to the expenses advertisers incur when running online advertising campaigns on Google's advertising platform. The cost is primarily determined through a pay-per-click (PPC) auction system, where advertisers bid on keywords relevant to their products or services. The bid amount represents the maximum the advertiser will pay for a click on their ad. Factors, including bid amounts, ad quality, and competition, influence the actual cost per click (CPC). Additionally, the overall campaign budget, geographic targeting, ad position, and other settings impact the total expenditure. Advertisers must carefully manage these factors to optimize campaign performance and achieve a cost-effective return on investment.