What are organic impressions?
The organic impressions metric represents the number of times your post popped up in people’s newsfeeds. This SEO metric gives you a strong indication of the number of people who may have seen the post, thus giving you an idea of your brand awareness growth, organic reach, and the number of impressions.
Organic impressions are just one way to measure the total number of times your post popped up; there are also paid reach (like Facebook ads) and viral impressions metrics that will help you get a better picture of your overall marketing strategy, the total number of people you are engaging, and the effectiveness of your social media marketing. Organic impressions are a valuable metric to consider when you are a brand that is already satisfied with your reach and are looking to continuously increase the engagement rate with your existing followers or target audience.