What is email marketing ROI?
It is no secret that email marketing campaigns are among the most popular and essential digital communication methods today. Companies use email to promote their products and social media, reach existing customers, keep in touch with partners, and draw new clients to their email list. There are many reasons anyone would want to get a decent grasp of email marketing. Understanding the Email Marketing ROI (Return on Investment) is an essential KPI to measure the success or failure of your email marketing strategy.