What is the view-through rate?
The view-through rate measures how many people who watched your video advertising saw the content to the end. Similar to a click-through rate (ctr), this metric tracks audience engagement and can indicate potential when it comes to conversion rates and more. A video ad is considered to have completed views if the user didn’t change pages or close the webpage before the duration of the video was finished. The metric is different from view-through conversion, another online advertising and digital marketing metric that considers video views and display ads.