What is “event count” in Google Analytics 4?
Event Count in Google Analytics 4 refers to the number of times an event is triggered on your website or app. An event is a user's specific action on your site, such as clicking a button, playing a video, or submitting a form. By tracking events, you can gain insights into user behavior and measure the success of specific actions on your site.
In Google Analytics 4, events are tracked using the Measurement Protocol, which sends data to the Google Analytics servers. You can view event counts in the Events report, which shows the total number of times each event was triggered during a specified time period. This report also provides information on the event category, action, label, and value, which can help you understand how users interact with your site or app.