What is a goal conversion rate?
The ‘goal’ refers to any target or outcome that you are aiming for on your website. Each site and business will have different individual goals, but some of those may be, for example, to increase visits to the landing page, drive clicks to one’s LinkedIn profile, increase purchases on an eCommerce site, and more. Ultimately, a goal is defined as a desired action for the user.
A goal conversion represents when users of your site perform that desired action, and the goal conversion rate represents how many users complete that action in relation to your overall number of sessions. This number of conversions allows website managers to see if they are achieving their destination goal, or need to improve their conversion rate optimization. You can track this metric for a number of goals at a time in order to ensure fast, simultaneous goal completions. Ultimately, goal conversion rates allow you to see how well your website is performing in areas that you care about.