What is cost per result?
Cost per result is a metric that refers to Facebook advertising and allows digital marketing and social media marketing agencies to assess the efficiency of their advertising costs when it comes to Facebook ads. Ultimately, it is a measure of return on investment. By analyzing these benchmarks within one’s Facebook ad campaign, it is much easier to determine if your marketing strategy is successful if you are achieving campaign objectives, and if you are optimizing your interactions with your target audience.
Facebook ads provide massive engagement opportunities, and through the Facebook ads manager, marketers, and eCommerce small business owners can gain valuable information and understand where they may need to reassess their ad budget, audience demographics, ad sets, or ad placement.