Advertising Campaign Dashboard

An advertising campaign dashboard enables marketers to combine data from across multiple marketing channels into one single platform in order to track and display digital marketing activities clearly.

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Advertising campaign dashboard

A complete marketing data dashboard

An advertising campaign marketing dashboard enables you to keep an eye on all your key metrics in real-time. Conversion rates, click-through rate, and lead generation key performance indicators are all important to have at your fingertips when you're making business decisions, and an ad campaign dashboard allows you to do just that.

What is an advertising campaign dashboard?

An advertising campaign dashboard is the easiest way to track all your ad performance at a glance. All your advertising efforts, may it be PPC campaigns on Google Ads, or your Facebook Ads campaigns, all your marketing performance can be tracked and reported on from one single dashboard, allowing you to keep on top of your clients' (or your own) marketing strategies, and thus optimize your marketing campaigns.

What is an advertising campaign dashboard

Why use an advertising campaign dashboard?

Reporting on your marketing campaigns performance is key to creating good relationships with clients and showing clients the value of your marketing agency's work. By using our advertising campaign dashboard you can easily explain how your marketing strategy impacts your clients' bottom line.

Why use an advertising campaign dashboard

What are the benefits of using an advertising campaign dashboard?

Besides enabling you to combine all your advertising channels and web analytics data into a single platform, your advertising campaign dashboard also helps you: hone in on your target audience, educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.

What are the benefits of using an advertising campaign dashboard?

Create a beautiful marketing dashboard now!

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What are the best advertising campaign KPIs?

Google Analytics, social media, AdWords; the following key performance indicators will help you get an overview of the success of your current advertising campaigns.

advertising campaign KPIs
  • Campaign performance

    Campaign performance

    Track your campaign performance with a breakdown of each of your campaigns with its Link Clicks, Conversions, Conversion Value, Amount Spent, CPC, etc.

  • Channel Performance

    Channel performance

    Your channel performance will give you the performance of each of your channels (direct, organic, referral, etc.) over time.

  • Landing pages Performance

    Landing pages Performance

    Make sure you know which landing pages are performing best, with a list of your top landing pages.

What are the top marketing dashboard metrics?

Digital marketing uses a multitude of data sources and channels, but by starting with these important marketing metrics, you'll be able to understand which channels are working well, and which ones you need to optimize:

marketing dashboard metrics?

Marketing goal completions Marketing goal completions

This metric tells you the number of times a goal has been completed by visitors to your website (a goal could be a purchase, signing up to a service, etc).

Cost per click (CPC) Cost per click (CPC)

This metric tells you the average cost you paid for every time a person clicked on one of your ads.

Bounce Rate Bounce Rate

This metric shows the percentage of visitors that landed on your site but left immediately after arriving without browsing. It is calculated by dividing the number of sessions viewing only one page by the total sessions on your site.

Click-through rate (CTR) Click-through rate (CTR)

This metric shows the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.

See all these KPIs and metrics in your very own advertising campaign dashboard!

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An all-in-one digital marketing dashboard

Even though you’re looking for an online advertising reporting tool, it’d be nice if you could include data from other platforms too, right? We’ve got you covered! DashThis connects to 30+ integrations from Facebook Ads to Google Analytics to the major tools for web analytics. No programming, no third party systems, no complications. Plus, you can create a single report showing multiple data sources together, so there’s no need to create tons of marketing activities reports for the same client. Simple, right?!

Get started with our advertising campaign dashboard template

There are so many marketing KPIs involved with ad campaign performance and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with a dashboard report example you can start using right away that includes all the main KPIs you should be tracking.

advertising campaign dashboard template

How to create a marketing dashboard

Connect your various data sources into DashThis, choose from among our several marketing analytics and web analytics dashboard examples, and quickly see all KPIs you need! It's as easy as 1-2-3.

Create your marketing dashboard

Create your DashThis account Create your DashThis account

Just enter your email and create a password to get started; plus, you have a 15-day free trial period to start!

Connect your data sources Connect your data sources

No matter what KPIs you're looking to see at a glance, you can connect all the digital marketing sources you need in DashThis.

Create your marketing dashboard Create your marketing dashboard

You can either choose from among DashThis' preset report templates, or create your own from scratch; it's just a matter of dragging-and-dropping your KPIs.

Create your marketing dashboard today!

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White label metrics dashboards

It's your data - customize your online marketing dashboard to reflect your branding!

Custom domain

Replace the standard DashThis interactive dashboard URL with one branded to your company ( maybe?).

Custom theme

Fully customize your marketing campaign report design with your brand, your client’s brand, or even your favourite colour schemes!

white label themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.

More marketing dashboard examples

Streamline your reporting process, make tracking online advertising campaigns a breeze for your marketing team, and create custom reports for your clients so they can see all your hard work at a glance.

marketing dashboard examples

AdWords report template AdWords report template

Find all your most useful AdWords campaign KPIs regrouped together. Combine multiple advertising campaigns into one to compare and contrast your marketing efforts.

Explore this dashboard

Facebook Ads report template Facebook Ads report template

Track your Facebook Ads campaigns, optimize your performance, and display your Facebook Ads data in a comprehensive and streamlined way with this easy-to-use template.

Explore this dashboard

Social media report template Social media report template

Track your social media performance, optimize your campaigns, and show your social media marketing efforts in an all-in-one report.

Explore this dashboard

Learn more advertising campaign marketing tips

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

advertising campaign marketing tips

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
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    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
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