Follower Growth

The audience is everything, and follower growth is one social media metric that allows you to gauge your follower count and, therefore your potential engagement rate, conversions, and overall brand reach. We will cover everything there is to know about follower growth, including what it is, how it works, and best practices to follow.


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What is follower growth?

Follower growth measures the change in your number of followers or acquisition of new followers in a given time period. This benchmark is an excellent indicator of your brand’s overall reach and engagement with real people. Instagram is a notoriously strong platform for businesses and brands to extend their reach and audience. Therefore, regularly measuring your Instagram followers using the analytics tools, reflecting on your content strategy, and understanding the demographics of your follower growth will help you build your Instagram account, perform in the algorithm, and speed up your follower growth rate.

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How to calculate follower growth

Follower growth is an easy metric to count using Instagram analytics or the metrics page of any social media platform. By turning to the analytics page or dashboard, you will see the number of new followers you have gained in a given period to discover trends, demographic information, and more. Additionally, your Instagram follower growth will be reflected on your Instagram profile, where you can see your follower count listed and track Instagram growth from there.

What is good follower growth?

Follower growth varies, but brands with a successful social media marketing strategy will likely see a 6-8% increase each month. However, it is not always the most important metric to focus on, as a growth in follower count matters when that count leads to conversions and engagement with your brand.

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What is bad follower growth?

Bad follower growth is anything less than 5% per month, or follower growth is comprised of fake followers driven by bots, free tools, or scam Instagram users who will never convert into loyal customers.

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Follower growth KPI examples & templates

Your followers can be added to multiple different types of reports. Here are some of them:

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Social media report template Social media report template

Our social media report template has everything you need to get your marketing team started quickly: it’s pre-built with the standard social media metrics and KPIs you need, and it’s fully customizable so that you can visualize the data you want, the way you want. From tweets to Instagram analytics stats and hashtags, you'll be able to track your entire social media performance at a glance.

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Hotel marketing report template Hotel marketing report template

Make marketing and sales reporting a breeze with our sales report template. You can keep on top of your bookings, ad campaigns, organic search results, social media presence, and more with customizable reporting templates. Use DashThis to quickly and easily create your sales and marketing reports so you can spend more time on marketing activities and sales operations. 

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Community management report template Community management report template

Track all your social media performance, and show your social media strategy results to your boss in no time! Spend less time reporting and more time on growing your community with this all-in-one community management report template.

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Follower growth best practices

If you are seeing low follower growth rates on your social networks, follow these best practices to boost your metrics.

Pageviews best practices

step 1 icon Optimize your social media accounts

Make sure your account is set up to attract the right followers in your niche and appeal to your desired audience. Work with social media management experts if branding isn’t your strength and leverage Instagram insights. For example, TikTok experts teach you to create the perfect profile picture, posting strategy, bio, etc.

step 2 icon Focus on engagement

Rather than obsessing over the follower count, focus on your engagement—post on your Instagram stories, including polls, interactive elements, and more. Comment on the small business posts in your niche, share valuable content across platforms, and more. The more you engage, the more you will attract followers and customers who will be high-value, and the follower growth will build from there.

step 3 icon Influencer marketing

Work with influencers on Instagram or TikTok to promote your brand. The pricing of influencer marketing can vary, but small businesses can work with smaller influencers who fit into their niche to get their brand out there to the right audience and use that individual’s following to build your own.

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