What is average view frequency?
Average view frequency measures the average number of times unique users viewed your google ad across a time period. For example, you may have a metric of 1—meaning that viewers saw your ad once on average—or somewhere around 1.5—meaning that it was between one and two times. This tool is also available for video ads, and Google Analytics now allows campaign managers to track campaign performance across that content type.
This metric can provide insight into your growing brand awareness, success with a target audience, or problems with ad frequency. With that information, you can further optimize your digital marketing strategy to ensure you get the best possible results. You can see which ads and marketing strategies perform best by comparing ad frequency across campaigns.