What is video view rate?
Video view rate is one of the essential video metrics representing a ratio of paid views to overall impressions. This can mean a Facebook video or social media video, video ad, or YouTube video, depending on your video marketing campaign type and formats. Ultimately, it counts the number of times viewers watched your ad after seeing it on YouTube, the Google platform, or another ad source. This information can help you understand your performance in the algorithms and how your content and video posts engage with the target audience. It can also be known as a view-through rate, tracking how often views are engaged relative to how many chances viewers have to watch the content.