Social Media Conversion

Social media marketing is about getting your customers and target audience to engage with your brand, landing page, eCommerce shop, and more. But how do you track whether these efforts are working? That’s where social media conversions come into play. These metrics help you determine if your digital marketing and social media strategies have the effect you are aiming for and driving up your conversion rate. This article will review everything you need to know about measuring social media conversion rates, getting the most out of social media platforms, and improving your social media content.


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What is a social media conversion?

Depending on the brand, business, or company, you will likely have different goals for your audience engagement. For example, an eCommerce brand may be trying to get as many viewers to purchase as possible, while a blogger may be aiming to get potential customers signed up for their email marketing campaign. When measuring social media conversions, you are simply calculating the number of viewers engaged with the desired action.

So if you are hoping for viewers to click through to view your blog page or click a follow button on your social networks after seeing your posts, that is what you measure. It will differ from campaign to campaign but will always help you see if your marketing efforts and type of content are working.

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How to calculate social media conversions

The social media conversion rate is simply the ratio of your total audience to the number of people who completed the desired conversion action from social media in line with your business goals. The best way to measure this is to set up benchmarks against which you can measure your social media strategy.

Social media conversion formula


Social media conversion rate = (number of conversions / total audience) * 100

What is a good social media conversion?

Conversion rates vary across social media channels, business industries, and categories. However, anywhere between 2-5% is considered successful, meaning that a decent portion of viewers clicks on your desired action.

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What is a bad social media conversion?

There isn’t a one-size-fits-all rule here, but if you are seeing less than 2-5%, then you know you may need to step up your game and leverage all the social media tools available.

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Social conversion rate KPI examples & templates

Your social conversion rate can be added to multiple different types of reports. Here are some of them:

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Social media report template Social media report template

Our social media report template has everything you need to get your marketing team started quickly: it’s pre-built with the standard social media metrics and KPIs you need, and it’s fully customizable so that you can visualize the data you want, the way you want. From tweets to Instagram analytics stats and hashtags, you'll be able to track your entire social media performance at a glance.

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Hotel marketing report template Hotel marketing report template

Make marketing and sales reporting a breeze with our sales report template. You can keep on top of your bookings, ad campaigns, organic search results, social media presence, and more with customizable reporting templates. Use DashThis to quickly and easily create your sales and marketing reports so you can spend more time on marketing activities and sales operations. 

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Community management report template Community management report template

Track all your social media performance, and show your social media strategy results to your boss in no time! Spend less time reporting and more time on growing your community with this all-in-one community management report template.

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Social media conversions best practices

If your social media efforts aren’t delivering the conversion rate you need, consider trying these social media management tips.

Pageviews best practices

step 1 icon Improve your CTA

Call to action is essential for social media engagement. Retargeting users to engage with your business goals is critical in driving those conversions. Play around with various formats of your call to action and use A/B testing to compare which options work best for your social media campaigns.

step 2 icon Bring influencers on board

Social proof is a great way to drive conversions and get new customers and audience members to gain trust in your brand. With a high number of followers, influencer marketing typically does well in the algorithm on social platforms, and the referral codes you can give to these individuals will help build your brand awareness and encourage people to try out your product or services for the first time, since its being recommended to them by someone they already trust.

step 3 icon Hashtags

Use your analytics tools to focus on nailing down key, high-quality hashtags that will boost your SEO and lead generation. These hashtags ensure that your target and reach the right audience, increasing your social media ROI.

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