KPI

LinkedIn Impressions

Like other social media metrics that measure impressions, LinkedIn impressions reflect the number of times your LinkedIn posts were seen. The number of impressions is an essential starting point to get true insights into your audience engagement rate. In this post, we will outline what they are, how to measure them, and how to improve your metrics when you want a higher number of impressions.

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What are organic impressions?

This metric in LinkedIn analytics will tell you the total times your post was seen, not reflective of a unique number of views. Impressions are a great window into your overall LinkedIn marketing benchmarks and indicate your growing brand awareness. However, since it is just the total number of times your post was seen, this metric will not provide granular data about your target audience, click-through rate (ctr), or the success of your type of content and content strategy.

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How to calculate LinkedIn impressions?

Because impressions are a standard metric listed in LinkedIn analytics, no formula is needed to calculate the value. Instead, you can simply check the analytics tool to see the number reflected for your use.

What are good LinkedIn impressions?

The number of impressions alone won’t tell a whole story of your social media marketing, as the accurate insights are in the figures like engagement rates. Looking just at impressions, it will be hard to determine the success of your marketing strategy, and factors like your company size, number of followers on the LinkedIn company page, and more will heavily impact the impressions. There is no one-size-fits-all figure here, but using impressions, you can determine total engagement rates which is one of the important metrics you can use to get a full picture of your digital marketing strategy and LinkedIn metrics.

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What are bad LinkedIn impressions?

Similar to the above, there is no absolute bad number regarding impressions. However, you do want to ensure that you have enough impressions to gain the number of clicks, comments, and interactions you need to boost your social media platform engagement rate.

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LinkedIn impressions KPI examples & templates

Your LinkedIn impressions can be added to multiple different types of reports. Here are some of them:

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LinkedIn Impressions best practices

If you are seeing low figures in your engagement rate and underperformance on the LinkedIn newsfeed, you may need a higher number of people with access to your piece of content. Here are some tips to consider to boost your performance on the social network.

Pageviews best practices

step 1 icon Paid ads

LinkedIn ads and sponsored content will get you increased viewership but are not considered organic impressions, so this method will require an allocated budget.

step 2 icon Target the right audience

Appeal to the LinkedIn members who follow you so you can perform better in the LinkedIn algorithm. Think about what they want to see and appeal to their sensibilities.

step 3 icon Optimize the LinkedIn profile

Ensure that you have all of your details filled out to acquire new followers, appeal to the right demographics, and enhance the keywords across your profile that will correspond to user searches.

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