What are emails subscribers?
An email subscriber is someone who has given your company permission to send them emails. This is different from a contact or lead—contacts and leads are people who have given you their email address, whereas new subscribers have to opt-in to receive emails from you. As you might expect, the subscribers metric is the easiest to get an accurate picture of by looking at your email lists. There are various marketing strategies to gain subscribers. Still, typically opt-in forms located on a landing page, homepage, social media, or during an e-commerce transaction are ways companies acquire people to their subscriber list.