Number of sessions per user

The number of sessions per user is an important metric when analyzing the performance of your website. It is also one of the most effective, actionable, and easiest-to-understand website analytics within tools like Google Analytics. So let's understand the different benchmarks that the number of sessions will help you with.


What is the number of sessions per user?

The number of sessions per user is the average number of times a person visits a website per month. It's a critical metric because it tells you how engaged your users are with your website.

A high number of sessions per user means that people love your website and keep coming back for more. Conversely, a low number of sessions per user might mean that people aren't finding what they're looking for on your site or don't like it.

This metric is sometimes referred to as "page views" or "page hits". It's not actually about how many pages were viewed — it's about how many times someone visited the site during a period of time (usually one month). That means if someone visits the site twice in one day, they get counted twice! But if they visit once every week for five weeks, they'll only get counted once in that month's metrics. 

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How to calculate new sessions?

The number of sessions per user KPI is the average number of sessions a user has within a specific time frame. This can be used to evaluate how many times a user has visited your website or mobile app.

To calculate this, you need to do the following:

The total number of sessions /the total number of users = number of sessions per user

What is a good number of sessions per user?

Anything above 1.6 is generally considered good performance for your websites. However, this may vary depending on the page's purpose as well. For example, if it's a landing page that is active during a time period where there is lots of engagement, you'll see more data. Running Google ads or other social media ads that push people toward your website may also affect this number. Ecommerce sites may also experience increased numbers during peak buying times like holidays or seasonal shopping times.

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What is a bad number of sessions per user?

A bad number of sessions per user would be 1.2 or lower. This usually results from low average session duration, poor SEO, and difficulty for a new user to understand your website. In this case, most users are only visiting your website once.

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Sessions per user KPI examples & templates

Session metrics can be added to a few of our awesome templates.

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Google analytics report template Google analytics report template

Google Analytics is a one-stop-shop where you get an overview of your website visitors’ behavior when they’re interacting with your brand online. Track your overall website performance and user experience with metrics like page sessions, website traffic, demographics, page load time, etc.

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SEO report template SEO report template

Session metrics, Conversion Rate, Site content, Keyword Ranking, Link Building stats… There are so many KPIs you need to be tracking in your Search engine optimization report, and we have the perfect same SEO report for you and your reporting needs!

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Digital marketing report template Digital marketing report template

Track your digital marketing efforts in one easy-to-understand marketing report. Our digital marketing reports let you track organic search traffic, email marketing campaigns, PPC results, e-commerce, and your social media presence all in one spot.

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Number of sessions per user best practices

Here are some of the best practices you should keep in mind in order to achieve a higher number of sessions. 

Pages per session best practices

step 1 icon Optimize for mobile users

To increase the number of sessions per user, you need to optimize your website for mobile users. According to Google's latest report, over half of the internet traffic comes from mobile phones. So if your website is not optimized for mobile devices, you are losing out on a large chunk of traffic that can be converted into sales and leads.

Mobile-friendly websites ensure that the content is easily readable on smaller screens, and there are no issues with scrolling or clicking links. So when it comes to optimizing websites for mobile devices, all you need to do is make sure that your website fits on any screen size without compromising its functionality and design elements.

step 2 icon Ensure your website has SEO

The next step would be optimizing your website for search engines by using relevant keywords in the title, description, and URL tags. Then, when someone searches using these keywords in Google or any other search engine, they will find your website at the top of the results page. In addition, Google Analytics metrics will show where to improve and which pages result in returning users.

step 3 icon Use personalized content

A personalized experience will help you deliver a unique experience to each user after a new session. It can be done by using different types of cookies, for example, first-party and third-party cookies. With the help of these cookies, you can serve personalized content to your users after a single session. You can also use remarketing campaigns or retargeting campaigns to deliver targeted ads based on users' interests or previous actions.

Ensuring that you are also using Google Analytics 4 and that your website and third-party optimization tools are up-to-date is essential. In addition, using LinkedIn and other social media tools will help you attract users during a given time frame.

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