What are new sessions?
New sessions are the number of times users visit your site for the first time. It's measured by counting how many times a single user visits your site within a given timeframe. Many marketers use a service like Google Analytics to provide you with data that breaks down the amount of time spent in a user session.
The New Sessions KPI is an excellent indicator of how well your digital marketing strategy works. If you have a growing number of new sessions, people find your website when they search online, on social media, or hear about you through word of mouth. In addition, marketers who use Google Ads or social media ads use this information to evaluate the effectiveness of their marketing campaigns and make adjustments as needed.