Create custom dashboards using Bing / Adcenter

Custom dashboard Bing Adcenter

We often think about Adwords, but Bing Ads also provides a very powerful API to access its rich database. We recently integrated Bing API into DashThis. It’s now easier to create a great paid search custom dashboards using Bing data! On top of that you can mix both Adwords and Bing data sources into a single report.


We created the following standard KPIs available from the Indicators drop down menu:


  • Average CPC
  • Average CPM
  • Average Position
  • Budget Lost Imp. Share
  • Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • CTR
  • Impression Share
  • Impressions
  • Top Ad Groups (Clicks)
  • Top Campaigns (Clicks)
  • Top Keywords (Clicks)
  • Top Campaigns (Clicks)

What are the metrics and dimensions available?


Dimension are:


  • Ad Group
  • Ad Network
  • Campaign
  • Device
  • Keyword

Metrics are:


  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Budget Lost Impression Share
  • Click-Through-Rate (CTR)
  • Conversion Rate (Leads/Clicks)
  • Cost Per Click (CPC)
  • Cost Per Conversion
  • Cost Per Thousand Impressions (CPM)
  • Goal Completions Total (Conversions)
  • Impression Share

Do you need to create a dashboard using data from Bing / Adcenter reporting API? Then, you should try DashThis!

Stéphane Stéphane Guérin

Stéphane has been working on business web projects for more than 15 years. After creating and selling numerous web marketing agencies and web apps, he founded DashThis in 2011. 

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