Create custom dashboards using Bing / Adcenter

We often think about Adwords, but Bing Ads also provides a very powerful API to access its rich database. We recently integrated Bing API into DashThis. It’s now easier to create a great paid search custom dashboards using Bing data! On top of that you can mix both Adwords and Bing data sources into a single report.

We created the following standard KPIs available from the Indicators drop down menu:

• Average CPC
• Average CPM
• Average Position
• Budget Lost Imp. Share
• Clicks
• Conversion Rate
• Conversions
• Cost
• Cost Per Conversion
• CTR
• Impression Share
• Impressions
• Top Ad Groups (Clicks)
• Top Campaigns (Clicks)
• Top Keywords (Clicks)
• Top Campaigns (Clicks)

What are the metrics and dimensions available?

Dimension are:

• Ad Group
• Ad Network
• Campaign
• Device
• Keyword

Metrics are:

• Ad Clicks
• Ad Cost
• Ad Impressions
• Average Ad Position
• Budget Lost Impression Share
• Click-Through-Rate (CTR)
• Conversion Rate (Leads/Clicks)
• Cost Per Click (CPC)
• Cost Per Conversion
• Cost Per Thousand Impressions (CPM)
• Goal Completions Total (Conversions)
• Impression Share

Do you need to create a dashboard using data from Bing / Adcenter reporting API? Then, you should try DashThis!