Why Excel isn’t the Best Solution for Your Adwords and Google Analytics Dashboards


Is Excel the right tool to create reports and dashboards for a SEO / SEM / Web agency. Even if you can add some plugins to import data from Google Analytics and Adowrds?

Let’s answer that by a question:

How much time do you spend on Excel creating dashboards and reports for your clients?

Probably several hours per month. Isn’t it? That’s why.

Most SEO / SEM / Web agencies, and even internal marketing departments, we know of used to work with Excel when they had to create a dashboard or a report.

Copy. Paste. Arrange. Align. Add comments in small cells. Learn how to create macros. Pivot tables. Add complicated graphs. Create PDF…

What a pain in the neck! You know a little on the matter, don’t you?

Excel is a great and porwerful tool. But creating reports and dashboards for Google Analytics and Adwords using Excel is like taking your car to get your car to get the newspaper at the doorstep.

No need for zillions of features.

What you need is a quick and easy way of handing nice white labeled reports to your clients.

That’s why we built DashThis: Generate Business, not reports!

Connect Adwords, Google Analytics, Facebook and many more easily. Create reports and dashboard in seconds. Re-use all this stuff every month. Just add your comments and voilà!

Rinse and repeat.

» See how our Web based dashboards are simpler than Excel

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!
View his LinkedIn profile or email Stephane: stephane@dashthis.com

Category: Marketing Dashboards | Tags: , , Comment »


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