Author Archive


SEO: Manual Reporting vs. Automated Reporting

January 24th, 2017 — 12:45pm

 

Guide to SEO Reporting part 4

We’ve already talked in depth about the importance of proper SEO, and subsequently, the importance of tracking your SEO successes and shortcomings. Once you’ve admitted that SEO tracking and reporting is a priority, our previous article (What does the perfect SEO report look like?) explains the basic gist of how to set up an effective and attractive SEO report.

And now, we come to the next, crucial step: deciding how to go about creating this awesome report! There are a multitude of options for you in terms of marketing reporting tools, ranging from web-based reporting software, to Excel and/or other client-side reporting platforms.

So, how do you decide what’s best for you?

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JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

3 comments » | Dashboards, Marketing, reporting, Ultimate Guide to SEO Reporting

What does the perfect SEO report look like?

December 8th, 2016 — 2:20pm

SEO Report: What does the perfect SEO report look like?

 

I was sitting at my desk, thinking about SEO and how difficult it is to explain to most people.

Sure it’s about Google, other search engines, and how to rank on their precious pages.

However, for executives or clients, here’s the bottom line: they don’t care about duplicate content, 404 pages, page speed, or on-page and off-page optimization. Executives and clients care mostly about one simple thing: money.

Because of this, it can be hard to show everyone the effort you put into and the great results of your hard work.

On top of this, it usually takes a fair amount of time to see the real impact of great SEO work.

Usually, you would go step-by-step, page-by-page, backlink-to-backlink. If you didn’t concentrate on these details, you probably wouldn’t stay long in the business.

Through these thoughts, I started to think about how to give insights to marketers and SEO specialists regarding what their SEO reports should look like, in order to ensure that their audience (whomever they are), can understand what’s going on and, most importantly, what the real ROI is.

The point is to get more contracts, gain the trust of your boss/clients, get more resources, more results, more money – and maybe more time off! So let’s get going with how your SEO report should look – trust us, we’re delivering thousand of SEO reports and dashboards every month, so we kinda know the best practices. Read article

JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

4 comments » | Dashboards, reporting, Ultimate Guide to SEO Reporting

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