Author Archive


How We Failed at Facebook Ads for B2B Marketing

October 30th, 2017 — 9:29pm

margarita - how we failed at facebook ads for b2b marketing

Sunday 9:30 PM, Playa Del Carmen, Mexico.

Yep, you read that right: Mexico! My bosses took me to Mexico so we can brainstorm DashThis marketing strategies for the upcoming year (how awesome, eh!). Thanks to DashThis for this opportunity, by the way!

On our last night, after a surprisingly productive week, I was enjoying a margarita at the lobby bar. I was having a conversation with my boss on how, in my opinion, we do a lot of talking at the office, but we’re not delivering things as fast and as often as I’d like (typical struggle of a young digital marketer).

“It’s not rocket science”, I told him, “we just need great content that people want to read, articles with a great story, and a casual tone. And we need to publish this kind of content more often.”

People love stories about someone testing things out or trying out ideas… even if those ideas don’t end up working. Basic storytelling, you know?!

I told my boss: “How about we explain how I spent YOUR money on Facebook Ads for B2B marketing and how the ROI was, actually, not so good?” I was getting excited now, and tipsy me spontaneously said, “I’ll write this in the next 24 hours!” (Yeah… thanks, tipsy me!)

So now, that I’d talked the talk, I had to WALK THE WALK, as we like to say at DashThis.

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JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

2 comments » | Digital Marketing and KPIs

What does the perfect SEO report look like?

December 8th, 2016 — 2:20pm

SEO Report: What does the perfect SEO report look like?

 

I was sitting at my desk, thinking about SEO and how difficult it is to explain to most people.

Sure it’s about Google, other search engines, and how to rank on their precious pages.

However, for executives or clients, here’s the bottom line: they don’t care about duplicate content, 404 pages, page speed, or on-page and off-page optimization. Executives and clients care mostly about one simple thing: money.

Because of this, it can be hard to show everyone the effort you put into and the great results of your hard work.

On top of this, it usually takes a fair amount of time to see the real impact of great SEO work.

Usually, you would go step-by-step, page-by-page, backlink-to-backlink. If you didn’t concentrate on these details, you probably wouldn’t stay long in the business.

Through these thoughts, I started to think about how to give insights to marketers and SEO specialists regarding what their SEO reports should look like, in order to ensure that their audience (whomever they are), can understand what’s going on and, most importantly, what the real ROI is.

The point is to get more contracts, gain the trust of your boss/clients, get more resources, more results, more money – and maybe more time off! So let’s get going with how your SEO report should look – trust us, we’re delivering thousand of SEO reports and dashboards every month, so we kinda know the best practices. Read article

JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

4 comments » | Client Reporting, Marketing Dashboards, Ultimate Guide to SEO Reporting

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