Think of management dashboards as a mission control center for your executive team, powered by real-time data.
They carry the fundamental key performance indicators (KPIs) in one place to help your executive team:
Management dashboards focus on high-level key metrics like financial performance, daily customer sign-ups or customer churn to provide a quick overview of all business areas. There may be specific sections to analyze the performance of a particular department in more detail.
It depends on the story you want to tell.
What is the aim of your dashboard? Is it to summarize financial performance for this quarter? Or to make a case for more budget to get an initiative approved?
Some examples of suitable metrics according to common business goals.
Sales team performance. Daily customer sign-ups, average revenue per account, year-on-year growth, net revenue.
Customer satisfaction. Customer churn or retention over time, average net promoter scores (NPS), and customer feedback.
Financial performance. Monthly recurring revenue (MRR), monthly cash flow, burn rates.
Effective decision-making relies on quality, unified data.
For a study of 60,000 CEO working hours, CEOs spend nearly half (46%) of their time reviewing information and making strategic decisions.
Naturally, they depend on processing data quickly and accurately for their decisions.
Reporting and data analytics tools simplify the tedious process of presenting data from multiple sources in one place.
Management dashboards bring isolated data sources into one place. 88% of stakeholders consider executive dashboards a valuable input for decision-making, whether it is reviewing team performance, competitor intelligence, or product pricing decisions.
Besides the right metrics, you also want to format your management dashboard for easy reading.
Here are some tried-and-tested tips you can use.
Visuals help summarize essential information and deliver it more effectively.
Go beyond Excel spreadsheets and make your report interactive with dashboard reports. Add graphs, tables, and charts that help your management team focus on what the data is trying to say and support fast decision-making.
You could use a gauge instead of a plain number to show progress toward a goal and the remaining time until completion.
Business dashboard tools like DashThis templates all include a variety of visuals to spice up your dashboards. Try them out!
People don’t read every word or statistic in your report.
Instead, they scan, stopping every once in a while to read a couple of sentences.
Eyetracking reports suggest people randomly read reports without section breaks, illustrations, or visual hierarchy.
So what does this mean for you? Rather than presenting all the information haphazardly, think of how you can structure the information to fit how people read.
Help guide your reader to the vital information in your report. Here are three techniques you can put into practice.
Which piece of information is more valuable?
In the second example, your executive might find this more beneficial, as it might mean something has changed drastically in the sales and marketing efforts. In contrast, the first example lacks context. Does 80 mean good or subpar performance?
Context gives your metrics additional power. Absolute numbers and metrics need context to be valuable, like comparing metrics month-on-month or reviewing historical performance.
How to establish a context in your report
You’ve used the charts to make a point. Now what?
What can your executive do with the data? Develop actionable recommendations based on the data, and relate them to the business goal your executive is reviewing.
Going back to the customer sign-up rate analysis, you could add a recommendation to review the customer sign-up landing page or analyze the form performance on your homepage to understand why there’s a significant drop in sign-ups this month.
Simplify decision-making for your busy management team with DashThis's management dashboard template. Highlights easily capture cost and revenue, while graphs track performance over time and progress toward business goals.
DashThis’s sales report template for e-commerce businesses.
The sales and marketing performance report helps your executive team stay on top of sales and marketing. Besides tracking the performance of crucial sales channels, such as your website and conversion landing pages, you'll also view the performance of each campaign to review your marketing effectiveness.
Reviewing overall marketing performance for this quarter? We’ve got the template for you.
This dashboard will track your marketing budget allocation and which channels generate the most revenue.
DashThis’s advertising campaign report for busy executives.
Make strategic decision-making easy with all your advertising campaign metrics in one place.
DashThis’s marketing report template for law firms.
Consistently attract and keep your legal clients with intelligent marketing efforts. Use this dashboard to analyze the performance of your website contact form, SEO, and paid advertising efforts.
Step 2: Choose from over 40+ integrations and connect your marketing tools and data sources in seconds.
Step 3: Select the metrics to include in your report from DashThis’ preset widgets.
Step 4: Add as many data points as you need to set up your report. Once done, save your completed report as a template so you can reuse the template for future monthly reports and clients - saving even more time!
Step 5: View and share your dashboard. Share your dashboard with your busy executive, internal teams for review, and project stakeholders.
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