Pinterest Ads Reporting Now Available

We're excited to announce the launch of our Pinterest Ads integration, now available for everyone in DashThis.

Pinterest has become a powerful platform for visual discovery and shopping inspiration, and it has been frequently requested by our users, especially social media advertisers and marketers. Now we are happy to offer a complete native integration directly in DashThis.

With this new integration, you can seamlessly track and report on your Pinterest Ads performance alongside your other marketing channels. With access to over 100 different metrics and dimensions, you'll have everything you need to customize your reporting exactly how you want it.

Here's what's supported with our integration:

Available Metrics

This is just a preview of the most popular metrics, you can always check the full list in your account!

Conversion Metrics

• Various conversion types (Checkout, Lead, Signup, Custom)
• Click-through, view-through, and engagement conversions
• Conversion rates by type
• Cost per conversion

Engagement Metrics

• Pin Clicks and Saves
• Total Engagement
• Engagement Rate
• Showcase Card interactions
• Video completion rates at different intervals (25%, 50%, 75%, 95%, 100%)

Cost & Performance Metrics

• CPC (Cost per Click)
• CPM (Cost per 1000 Impressions)
• CPCV (Cost per Completed View)
• ROAS (Return on Ad Spend)
• Effective CPC
• Total Spend

Reach & Visibility Metrics

• Impressions (Paid, Earned, and Gross)
• Reach
• Frequency
• CTR (Click-Through Rate)

Video-Specific Metrics

• Video Views
• Video Length
• Average video play time
• Video completion rates at various thresholds

Available Dimensions

Organize and analyze your data using these dimensions:

• Campaign Name and ID
• Ad Group Name and ID
• Ad Name and ID
• Order Line Name and ID

Preset Widgets

Add these KPIs to your dashboard in one click:

• Campaign Breakdown in a multi column widget
• Conversions in a gauge widget
• Cost per conversion in a gauge widget
• CPC in a historic widget
• CPM in a historic widget
• CTR in a historic widget
• Frequency in a simple number widget
• Impressions in a historic widget
• Pin Clicks in a historic widget

Widget Bundles

Our widget bundles let you create dashboard sections with relevant KPIs in just a click. It's convenient to add a Pinterest section to an existing dashboard or build a Pinterest dashboard really fast. Here's what we have:

Account Performance Widget

Get a comprehensive view of your Pinterest Ads account performance, including:

• CPC trends
• Conversion tracking
• Spend analysis
• Cost per conversion metrics

Brand Engagement Widget

Monitor your brand's engagement on Pinterest with key metrics:

• CPM tracking
• Pin Click analysis
• Impression monitoring
• Frequency measurement

What's Coming Up Next for the Integration

This is the first version of our Pinterest Ads integration, but there are still a few more improvements and ideas that we want to release in the next weeks:

Pinterest Ads Report Template: We want to create a meaningful report template for you to reuse and build on. We also want to work on a "Social Media Ads Report Template" that would cover all our social media ads integrations (Facebook & Instagram Ads, LinkedIn Ads, TikTok Ads, and more).

Adding Pinterest Ads to Existing Templates: We want to add Pinterest Ads metrics to our existing & relevant report templates, making it easier to integrate Pinterest data in new reports.

"Ads with Image" Dimension: Pinterest being visual, we want to make sure you have a preview of your ads alongside your most important metrics. We are working on adding this dimension, so you can easily have all of it in your reports.

Although we have great plans for this integration, we want to make sure we design it for you, and we'll make sure to enhance it based on your feedback. So, if you have any requests for additional features, metrics, or dimensions, please don't hesitate to contact our support team and share them with us. This helps us tremendously.

Want to learn more about the integration? Simply head over to your DashThis account and try it today!

Happy reporting!

The Team at DashThis